Randall Beard's Blog
Click 'Connect with Facebook' to join NetworkedBlogs. NetworkedBlogs is a community of bloggers and blog lovers. Join the fun, add your blog, and connect with others who read and write about subjects you like.
Information
| Blog Name: | Randall Beard's Blog |
| Url: | http://randallbeard.wordpress.com/ |
| Language: | English |
| Topics: | Branding, Advertising, Media |
| Description: | Blog about major marketing and branding issues, trends and learnings by CMO with 25+ years experience with P&G, American Express and UBS. |
| Popularity: | 86 Followers |
Blog Feed
The Ultimate Marketing Ecosystem: What Marketers Need To Know About the Super Bowl
Ever hear the saying that the Super Bowl is just an excuse to watch the ads? Well, this year the game will become even less of the focus as Marketers move beyond simply driving ad recall via their Super Bowl marketing activities, and more toward driving consumer conversations and brand interactions that “feed” off of their ads and brand integrations. In a recent [...]
Ever hear the saying that the Super Bowl is just an excuse to watch the ads? Well, this year the game will become even less of the focus as Marketers move beyond simply driving ad recall via their Super Bowl marketing activities, and more toward driving consumer conversations and brand interactions that “feed” off of their ads and brand integrations. In a recent [...]
The Seismic Shift in Targeted Advertising and Media
At the recent “Media & Money” Conference in New York, I gave a presentation on “The Seismic Shift in Targeted Advertising & Media” (disclosure: I work at the Nielsen Company). For all of its negative press and terrible operating results, the airline industry has produced one brilliant success which has the potential to turn the advertising and media business [...]
At the recent “Media & Money” Conference in New York, I gave a presentation on “The Seismic Shift in Targeted Advertising & Media” (disclosure: I work at the Nielsen Company). For all of its negative press and terrible operating results, the airline industry has produced one brilliant success which has the potential to turn the advertising and media business [...]
Zapped by Zappos – Learnings from CEO as CMO Tony Hsieh
The best CMO is a CEO who believes in Marketing. By this definition, Tony Hsieh, CEO of Zappos.com, must be one of the best CMO’s around. Hsieh, known for his firm’s digital and social networking prowess, had over 870k Twitter followers the last time I checked. I recently talked with Tony after he participated in a “What’s [...]
The best CMO is a CEO who believes in Marketing. By this definition, Tony Hsieh, CEO of Zappos.com, must be one of the best CMO’s around. Hsieh, known for his firm’s digital and social networking prowess, had over 870k Twitter followers the last time I checked. I recently talked with Tony after he participated in a “What’s [...]
Is Your New Product Buzz-worthy ?
Positive and impactful new product ”buzz” is something that every Marketing executive aspires to, but few achieve, particularly in the CPG space. Much has been written about word of mouth (including my previous post “What’s Wrong with Word of Mouth Marketing“) but too little has been focused on the more narrow topic of what is known about buzz [...]
Positive and impactful new product ”buzz” is something that every Marketing executive aspires to, but few achieve, particularly in the CPG space. Much has been written about word of mouth (including my previous post “What’s Wrong with Word of Mouth Marketing“) but too little has been focused on the more narrow topic of what is known about buzz [...]
Learning From the Hidden Success Factors of the Hyundai Assurance Program
At a recent M50 CMO Conference, I had the privilege of listening to two senior Hyundai executives, Joel Ewanick, V.P.Marketing, and David Zuchowski, V.P. of Sales, discuss the success of the Hyundai Assurance Program. If you haven’t been following this story closely, Hyundai is one of the very few bright spots in a downright ugly automotive sector. [...]
At a recent M50 CMO Conference, I had the privilege of listening to two senior Hyundai executives, Joel Ewanick, V.P.Marketing, and David Zuchowski, V.P. of Sales, discuss the success of the Hyundai Assurance Program. If you haven’t been following this story closely, Hyundai is one of the very few bright spots in a downright ugly automotive sector. [...]
Followers
This blog has 86 followers.
Visit the
blog page on Facebook
to see who's following this blog.
Questions? contact: networkedblogs@ninua.com
Copyright (C) 2008, Ninua, Inc.