Get More Listings With Your Online Crystal Ball: Your Email Database, Part 5
Keep in mind that the more personal the contact a prospect makes with you, the more they move up in the rating system.  The more personal the contact they have with you, the more chance you have for developing a relationship with them. A person who is in the very early stages of home selling/buying will [...]

Get More Listings With Your Online Crystal Ball: Your Email Database, Part 4
Ideally, when you had people sign up for your mailing list, you let them indicate a few things about themselves such as when they’re planning to buy or sell, if they’re currently renting, if this is their first home, and so forth.  This makes it much easier to rate each prospect accordingly so you know [...]

Get More Listings With Your Online Crystal Ball: Your Email Database, Part 3
A prospect is considered the least valuable if they’re on your mailing list but have never opened any of your emails.  If you find many of your prospects are staying at this rating for more than a few emails, it could be due to any of the following: -    they’re interested in buying or selling in [...]

Get More Listings With Your Online Crystal Ball: Your Email Database, Part 2
When you send an email to your prospects, the reporting will tell you the following for each recipient: -    if they opened the email or not -    how many times they opened the email -    the dates and times they opened the email for each time they opened it -    if they clicked any links in the email or [...]

Get More Listings With Your Online Crystal Ball: Your Email Database, Part 1
Most real estate professionals spend inordinate amounts of time identifying themselves to prospects, but relatively very little (if any) time identifying prospects to themselves.  In other words, most reps spend lots of time making it clear to whichever market(s) they service that they are a real estate professional in the area.  So we’re talking about [...]