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Red-Faced or Ready? · 2W ago

The “f” Word

The “f” word is in big trouble. And it’s classic! The once social media darling, Facebook, is now facing a crisis of unexpected proportions, complete with testimony before Congress:  both th...
Red-Faced or Ready? · 3W ago

Finding Workarounds that Work

Workarounds that Work. Past READY FOR MEDIA client and author Russell Bishop’s recent book explains that a “workaround” is working around something or someone to deal successfully with a pro...
Red-Faced or Ready? · 1M ago

No Failure to Communicate

“What we got here is failure …  to communicate.” was the iconic line from the 1967 film Cool Hand Luke, starring Paul Newman. A petty criminal sentenced to two years on a Florida prison farm...
Red-Faced or Ready? · 1M ago

Fighting Back with Social Media

It is Donald J. Trump who has made Twitter so much a part of the news media landscape. Now, the students at Marjory Stoneman Douglas High in Parkland Florida are taking social media to heart...
Red-Faced or Ready? · 1M ago

Talk About a Stick-y Situation

The icy relations between North and South Korea thawed a bit in the 2018 Winter Olympics in PyeongChang. Despite Kim Jong-un’s call for “independent unification” free from the interference o...
Red-Faced or Ready? · 2M ago

All the world’s a stage

In his play, As You Like It, Shakespeare wrote: “All the world’s a stage and men and women are merely players. They have their exits and entrances … “ Cue the PyeongChang 2018 Olympic Winter...
Red-Faced or Ready? · 2M ago

The Super Bowl of Commercials

In Super Bowl 2018, advertisers gave us a break, a commercial break, from all the recent political controversy that has been cited as a factor in declining TV ratings for the NFL this season...
Red-Faced or Ready? · 2M ago

Dove Creates a Soap Opera

The famous Unilever body wash brand, Dove, struggling to emphasize positive body image, managed to offend its female audience not once, but twice this past year. “Dove’s advertisements are s...
Red-Faced or Ready? · 4M ago

Christmas Commercials That Connect: Toyota and Audi

Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best Christmas commercials from this year (we consider these as Christmas Commercials tha...
Red-Faced or Ready? · 4M ago

Christmas Commercials that Connect: McDonald’s

Happy Holidays from READY FOR MEDIA and Tim Nudd, creative editor of ADWEEK, who has rated 30 of the best holiday commercials of 2017, http://www.adweek.com/creativity/see-all-the-big-holida...