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The Reinvention Nation™ · 2d ago

Can You Make People Scratch?

I live in the Southern United States. We have an insect in this region that will bite, cause a rash and provoke you called a “chigger.”  Many people call them “red bugs.”  Chiggers get on your skin and make you itch so much that you HAVE to scratch them. The little invaders attack campers, picnicker
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The Reinvention Nation™ · 5d ago

Your Industry iPad

In March Apple introduced its Third Generation iPad.  As with the previous two, consumers lined up around the block to get the first ones.  Even with all of the talk of “doom and gloom” we can’t wait to get our hands on the latest cool gadget, be it an iPad, iPhone, Kindle or device.  Each [...]
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The Reinvention Nation™ · 1W ago

Change Your Habits

Decide today that the habits of the past are just that; the past. For instance, focus on future goals instead of dwelling in the past. Often we are diverted from our goals by problems in the present. Keep both eyes on your personal, work and family goals. Don’t let anything deter you from focusing o
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The Reinvention Nation™ · 1W ago

Does your Life Have a Unique Mission Statement?

What do you do that makes you unique? What is your stamp on life that makes others remark about you? As Seth Godin, the Marketing Guru says, “What makes you ‘remark-able’?” In other words, what special product, style or service do you do that makes people remark about it to others? Where does your c
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The Reinvention Nation™ · 2W ago

Program Dinosaurs

What programs are you using that have run their course? Sales training, customer service, management processes? I have led training for years and years. Every year the organization I worked with would reuse the old program that was going to work this time. We tenaciously hung on to it in an effort t
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The Reinvention Nation™ · 2W ago

Reinventing Toyota

Just when you thought they were down, Toyota became different.  The big Japanese automaker seems to have won over disillusioned buyers due to a combination of disasters: • Safety and quality problems • Drastic leadership changes • Terrible publicity and public image (remember the “Can’t stop my Toyo
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The Reinvention Nation™ · 3W ago

Lower the Price; Lessen the Value (and Appreciation)

We had a patio installed two months ago. The masonry representative really wanted our business…. So much that he negotiated his price down to get our contract.  We know times are tough and he seemed capable and thorough. His rating initially was 5-Star. But his service was 3-Star (at best). We were
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The Reinvention Nation™ · 4W ago

Creating Your Movement

You can create a movement where one doesn’t exist… yet. You can do some rather easy customer service research that will yield a movement. It helps to be creative but isn’t always necessary. You can allow your customers to do the creativity for you! “How do you do that?” you ask me. Let me ask [...]
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The Reinvention Nation™ · 1M ago

Get OUT of Your Industry And Lead IN It!

What?  Yes, to dominate your industry, you need to look outside of it. Look at every industry leader and you will find that they do things outside of the norm for their industry. Starbucks isn’t a normal coffee shop. Barnes and Noble isn’t just a book seller. Apple doesn’t make just computers. Disne
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The Reinvention Nation™ · 1M ago

Why Should You Encourage Customer Complaints?

Your complaining customers are loyal to you. If they weren’t they wouldn’t come to you with their concerns. They would go to your competition. But they don’t.  They keep communicating (you hear that as “complaining”) with you. They don’t for two primary reasons: First, they like you (for some reason
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