Keeping people’s attention
This is part of a multi-article series on the book Made to Stick. Photo by Paul L. Nettles Last week, we talked about how you can use surprise to get people’s attention. But how do you keep their attention once you get it? Today, we’re g

Thank you!
Two weeks ago, I asked you to help me spread the word about Renegade HR. Today, I wanted to say thank you! Over the last two weeks, Renegade HR has added 60 new subscribers and seen a 25 percent increase in traffic. I couldn’t have done it without you. I hope you’ll start getting more engaged in the conversation. If you have ideas about something I write about, I’d love for you to leave a comment. You can even do so anonymously. Tried something really cool that worked well (or flopped horribly)? Tell me about it! Disagree with

Getting people to pay attention
This is part of a multi-article series on the book Made to Stick. Photo by caribb If you’ve ever been on a plane, you’re familiar with the safety announcement that flight attendants are required to make before the plane takes off. And if you’re like most people, you probably tune the flight attendant out.

Make Google love you (and put a face to the name)
This is part of a multi-article series on employer branding through social media. If someone wants to learn more about your organization, the first place they go isn’t your company website. It’s Google. When someone types your organization’s name into Google, where on that list do you want your company website, blog, Twitter and Facebook accounts to show up? The top of the first page, or at the bottom of page three? Today, I’m going to talk to you about how to make Google love you. I’m also going to answer one of the most freque

Getting people to understand
This is part of a multi-article series on the book Made to Stick. Herb Kelleher, the longest-serving CEO of Southwest, once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-fare airline. Once you understand that fact, you can make any decision about this company’s future as well as I can.1