Rod Schwartz is the owner/creative director of Grace Broadcast Sales and a 38-year radio ad sales veteran who still practices what he preaches on a daily basis for his radio advertising clients. A native of Chicago, Rod has sold radio advertising for stations in Springfield, IL; Winona, MN; and Pullman, WA. Rod shares stories, commercials, and advertising lessons “from the streets, the studio, and the study” on this blog and is a contributor to industry trade publications including Radio Business Report, Radio World, and the Small Market Radio Newsletter. He is an administrator of Radio Sales Café, the social networking site for radio advertising sales professionals. Rod can be reached by email at firstname.lastname@example.org or by telephone toll-free at (888) 472-2388.