Thoughts on ChromeOS
With the introduction of Chrome OS, it’s tempting to criticize Google for what seems like a half-baked product. Compared to OS X, Windows 7, or even Google’s own Android, there is a lot lacking. But there are interesting ideas, even if they are not the first to propose them. Where they’re not pushing the envelope enough is the interface. It’s a little disappointing that when they thought of making a web-based PC, they turned it into a web browser-based PC. There must be a

Examining the User Experience of Sky Harbor’s Visual Paging System
Things are looking up in Phoenix, and if you’re our enthusiastic traveler pictured below, they’re looking up and squinting. As part of Sky Harbor’s not-so-recent facility facelift, the Paging Assistance Location (PAL) is intended to supplement audio paging and better service both hearing impaired travelers and, well, iPod users. Says PHX Assistant Aviation Director Carl Newman: “I believe we a

Roundarch Develops Game Changing StrataLogica for Classrooms
Early this year Roundarch had the opportunity to work with Nystrom, the industry leader in classroom maps, to create an entirely new way of delivering content to the classroom. In less than 6 months we developed a first-of-its-kind web-based product that delivers all Nystrom wall maps and globes in a 3-D environment. About 730 licenses for StrataLogica have been sold to school districts across the United States thus far. Early adopters of StrataLogica include schools in the states of Alabama, Arizona, California, Georgia, Illinois, Michigan, New York, Texas, and

Dave Meeker, Director of Emerging Technology at Roundarch, Interviewed on The Digital Scene Show
Dave Meeker, director of emerging technology at Roundarch, was interviewed on The Digital Scene Show during our participation in Adobe MAX 2009 in October. Dave discusses the innovative work we are doing with Tesla Motors and explains our prototyping process with Tesla. He expands on the development of the 17-inch touch screen panel to be incorporated into the console of the new all-electric Model S Sedan set for production in 2011. It is a compelling interview about our ongoing effort with Tesla to develop a first-of-its-kind infotainment system that will be the cornerstone of the user experience in the future vehicles.

Why Marketers Should Embrace Cloud Computing
The IT world is aflutter with discussions about cloud computing.  This amorphous concept has become the IT buzzword of the year.  But cloud computing should not be the domain of the geeks.  In fact, cloud computing should really be exciting marketing departments and product designers.   It has the power to change how organizations conduct marketing and how they design products.  What is Cloud Computing in Marketing Terms? According to Wikipedia, Cloud computing “is the provision of dynamically scalable and often virtualized resources as a service over the Internet on a utility basis.”  In layman’s terms, this means that a whole bunch of applications are becoming avail