So You Know Your Stuff... But You Still Don't Know Jack!
by Stoney deGeyter One of the things I like to tell my clients when I'm trying to get them involved in the SEO process is that they know their business better than I do. This is true. What do I know about flow meters, motorcycle batteries, baby diapers, ski jackets or cost segregation? An argument can be made that as soon as I take on these clients I need to learn everything I can about their industry so I can market it properly. This is also true. But no matter what, I'll never be an expert at cost segregation. Nor do I believe my clients want me to be. They want me to be an expert in SEO and that takes enough of my time as it is.

Your SEO Kung-Fu is Strong!
by Stoney deGeyter Once a site has been fully optimized, there is still a lot work still to be done. The first pass at keyword optimization isn't always the best, making further edits necessary. After making the big, site-wide optimization edits to your site its often beneficial to go back and review things on a more granular level. You can find the areas that are up against more competition than others and explore further improvements that will be needed for even more improved success. Unfortunately you can't know how well your SEO'd title tags will perform until you make the edits, wait for the search engine to index the page, and check the results. Depending on how

Making Pretty URLs for Search Engine Spiders
by Mike Moran Image by Getty Images via Daylife Most search marketing experts are full of advice for folks who are struggling with weird looking URLs that search engine spiders really don't like. I should know, because I have always been loaded with that kind of advice, too

Web Copywriting Voodoo: The 8-Step Secret Copywriters Might Not Want You to Know
by Karri Flatla I might get in ca-ca for sharing this with the entire readership of Search Engine Guide, but it's time to reveal what I think a lot of web copywriters probably don't want you to know. Why? Because keeping you in the dark about how we crunch out great copy day after day keeps us in business. Or so one would think.Personally, I'd rather spill the beans. It's too much pressure to have everyone believing that we web copywriters and SEO copywriters are practitioners of witchcraft! While I readily admit that I cannot always explain how I craft each and every line of compelling copy, there are a few "tricks" that I use--and I'm pretty sure other

Striking Out On My Own All While Staying Put
by Jennifer Laycock Regular readers of Search Engine Guide probably noticed I've been less than active as an author and Twitter voice this past year. All of that's about to change. Over the next few months you'll all see me getting back into the swing of things here on Search Engine Guide and hopefully back to my chatty self on Twitter and other social media sites. Returning to My Roots As of this week, I'm back at Search Engine Guide full time to resume my position as Editor-in-Chief. I'll also be launching my own consulting company so I can continue to work with small businesses and larger corporati