30-Day Biz Planning Challenge: 2008 Modules

30-Day Biz Planning Challenge: Choose a Module, Any Module

30-Day Biz Planning Challenge: The Plan is Useless; Planning is Essential

30-Day Branding Challenge: Brands you already understand
Most writers will tell you they don't know anything about brands: That brands are the Warhol soup cans--devoid of any real substance, all style. Brands, in other words, have nothing to do with what you do.Think again.It's not that writers are lying. It's just that we can't think of anything we res

“A brand is no lo...
“A brand is no longer defined only by advertising-driven perception. Rather it is defined by the customer’s experience in buying the product; satisfaction in using the product; and the services wrapped around the product with positive consequences.” Andrew Cohen, Founder, Exposed Brick

30-Day Branding Challenge: Authenticity and transparency as brand
Most of this video is this guy ranting and advising people to quit jobs and start something new (spoken like a trust fund baby), but if you scroll to minute 10:50, you'll start hearing some interesting things about what a brand is really about.Here's the essence: Your brand is your passion--what you want to do forever--plus being yourself. Don't imitate other writers you love. Be the best version of yourself as a writer.

30-Day Branding Challenge: Your personal life and your brand
How much of what you do in your personal life should be part of your brand?It's an important question to ask yourself as you craft your brand. Since you're writers, I think I have an analogy that you'll understand.I'll start with a story.When I was in college, my journalism professor taught us to do a "

An image is not s...
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.--Daniel J. BoorstinPhoto by