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Servant of Chaos

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Blog Name: Servant of Chaos
Url: http://www.servantofchaos.com
Language: English
Topics: marketing, branding, storytelling
Description: One of the best marketing and branding blogs in the world
Popularity: 52 Followers

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Re-intermediating the Media
One of the things that most excited me about the World Wide Web was the way it crushed the distance between an idea and its reality. The mere fact that I could, with a few spare hours and a scrapper’s knowledge of HTML, create a website – a “place” on the internet where nothing was before – seemed to me, a revelation. Over the last 20 years we have seen a dramatic transformation in the media landscape. The promise of the early web has been delivered. Now, you or I can p
Five Must-Read Posts from Last Week
Over the last week there has been plenty of discussion around the concept of intellectual property – who owns it and who gets paid for it. Is intellectual property the pursuit of businesses or individuals – and how do we (as brands, marketers, innovators, consumers) tap into this? Do we consider this work or is it just part of the fabric of life? These five must-read posts seek to answer some of these questions! Enjoy: Katie Chatfield loves “free”
The Case for Hope and the Need for Action
In a little over two weeks, the world’s leaders will be meeting in Copenhagen to discuss and hopefully agree on decisions to reduce carbon emissions. The United Nations Climate Change Conference (COP15) is perhaps the last chance to achieve consensus on this contentious issue. Why should you care? According to the Intergovernmental Panel on Climate Change, the carbon emissions for all countries must (not will) peak no later than 2015. Thes
The Communication Ideal
I think I can just give up now and read/re-read Jonathan MacDonald’s excellent Communication Ideal: The Communication Ideal would ensure that Advertising and Marketing communication is more positive, engaging and beneficial to every single one of us. You can read the
Seeing the Trees in the Social Media Forest
With each passing day there are more and more case studies, examples and justifications for brands to use social media. There are best practices emerging (or easily found with a Google search), thousands of “how to” blog posts explaining every aspect of social media (or perhaps the same aspect repeated 1000 ti

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