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Seth Godin · 10h ago

The market for used eclipse sunglasses

It doesn't matter how many you have. It doesn't matter how much you paid for them. It doesn't matter how long the line was yesterday... The market is gone. It's a sunk cost. Falling in love ...
Seth Godin · 1d ago

Valuing hygiene factors

A hygiene factor is something you miss when it's gone, but barely notice when it's there. Clean sheets at a hotel, for example. The base salary at a job. Your title. Every time you add one o...
Seth Godin · 2d ago

Preparing (for the test of time)

We have a word for the fruitless search for perfect: perfectionism. And we have a word for what we do when we dumb something down to get approval: the committee. But what do we call it when ...
Seth Godin · 3d ago

The problem with direct experience

"I'll know it when I see it," or perhaps, "I'll see it when I know it..." We're hardwired to believe and understand the things we can actually experience. That's why no one argues about Newt...
Seth Godin · 4d ago

Faux intimacy

True connection is a frightening prospect. When you are seen by someone else, really seen, it hurts even more if you're ultimately rejected. When we connect, we make promises, buy into a dif...
Seth Godin · 5d ago

"I have fear"

There's a common mistranslation that causes us trouble. We say, "I am afraid," as if the fear is us, forever. We don't say, "I am a fever" or "I am a sore foot." No, in those cases, we ackno...
Seth Godin · 6d ago

On being discovered

Wouldn't that be great? Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank? Great if you had a powerful agent or bureau or publisher? Great if you co...
Seth Godin · 1w ago

Sloppy science

We can measure it. For decades, every single year, scientists have visited the Galapagos and measured the beaks of a particular species of finch. And year after year, with each generation, t...
Seth Godin · 1W ago

"But we needed the eggs"

Addiction to substances has been around ever since someone fermented grapes a million years ago. The opioid epidemic is the latest addiction tragedy, brought on by greed and disinformation. ...
Seth Godin · 1W ago

Questions for the underinformed

For the jingoistic sign carrier, the impatient shareholder, the late-night goofball and the nascent entrepreneur in search of cash... We've heard your rants, your threats, your plans. We und...