Social Media Campaigns Must be Win-Win for a Successful Business Case

Shauna Nicholson’s Job Transition in 5 Steps
Step 1. Notify employer of the decision to leave Step 2. Sleep on it Step 3. Reach out to your network and get the insight of those you trust Step 4. Smile and feel GREAT, having prepared for this moment (thanks to the years of shared experience and knowledge) Step 5. Get to work

Why Your Website May Be Failing to Convert: A Worksheet
Businesses may create their websites for a variety of reasons. That said, it’s safe to say all should have one thing in mind: converting website traffic to increase their business. Conversion can mean sales, registrations or anything that contributes to business success. However, a site’s conversion rate is often an afterthought. Today you’re being challenged [...]

TIME: Assignment Detroit
Dear TIME Detroit Team: I’m really thankful for this project, but I’m curious what you’re doing to further connect the Time and Detroit communities. You’re using social media, but not engaging with the thriving and vibrant Detroit social media community. Twitter isn’t supposed to be an RSS aggregator. Respect the 917 people following you and ENGAGE! [...]

Detroit Teaches Professionals to Kick Ass or Get Out
I almost left. It’s true. It almost happened. I was gone (in Chicago) for over a month. I kept working with Biznet-a Detroit-based web development company. …but then, I returned. After the hundredth article like this (WSJ: “The Next Youth-Magnet Cities“), perpetuating the brain drain we know all to well in Detroit, I started to get [...]

Alexandra Levit: A Gen Y Career Expert?
WARNING: RANT AND PERSONAL OPINION UGH. I take offense to this annoyingly know-it-all woman. I gave her a chance based on the 30 percent of the video stating how incredible and valued she is. The remaining 3:30 minutes, where Ms. Levit regurgitated statistics and cracked belittling jokes, made me want to stand up and laugh in [...]