Shelley Pearson's Franchise Blog My thoughts and quips about the Franchise Biz

Confidence is an elusive concept, yet it defines how we move forward and by how much, doesn’t it? Being a specialist in the field of “small business” which is what franchising is at the end of the day – I … Continue reading →

If there is anything that this recession has taught me as a franchise consultant – its that if people were afraid to grow before, they are damn near petrified to do it during a recession. Its such a pity – … Continue reading →

I never really understood the term ‘millennials’ until I read this BNET (The CBS Interactive Business Network) blog article from Andrew Tilin aptly titled “What is a Millennial?”. Now, with his thoughts on what a cultural shift the emerging millennials … Continue reading →

A GUEST POST by Elizabeth Pace, Marketing  & Online Fairs. The Economist Group (New York) __________________________________ If you are thinking about investing in a franchise, The Economist’s online Franchise Fair provides a unique opportunity to meet a variety of franchisers … Continue reading →

I read a recent post in Advertising Age which talked about how there is a big trend for celebrities buying into franchises in the USA. At first I was quite taken aback and thought – what on earth? One major … Continue reading →

One of the very first questions I ask my prospective franchisor clients is ‘What is Your Winning Formula?’….and generally I get a blank look in return! That’s ok though, because that is a normal response. How many of us business … Continue reading →

If there is anything that the economic climate over the last few years has taught us – its that you have to hold on to the people who are incremental to keeping your business going. Problem is…which business owners are … Continue reading →

While pondering and flicking through my gazillion blog and newsfeeds to find something to ‘refresh’ you with, I came to a realisation: I am brain boggled. What does this mean? Well, I am quite literally overwhelmed with information, emails, proposals, … Continue reading →

I knew it would come, in fact, I was waiting for one of my news feeds to have brought me a story about it a long time ago. An American serial entrepreneur, Jim Piccolo, has not only jumped into the … Continue reading →

One of the (many) things I do harp on about to new prospective franchisors is: be specific and very clear about what a good franchisee looks like and then go out and with the precision aim of an assassin….find them, … Continue reading →