Dentsu Announces 2009 Hit Products in Japan
Since 1985 Dentsu’s Center for Consumer Studies publishes every year the “Hit Products in Japan”. The report reveals the most wanted products in Japan, listing the most-popular and most-talked-about products and services in the world’s second largest economy.   The report examines and generalizes major trends that represent the “consumer mindset” in 2009. This year’s report is based on an Internet survey of Japanese consumers carried out in November 2009.   2009 Hit Pr

Sustainable Packaging needs Innovation rather than less Material
Several surveys have shown that people or shoppers appreciate and value sustainable packaging. Especially market leaders like retailer Walmart or manufacturer Procter & Gamble are driving environmental issues in the packaging industry. On the other hand, packaging design has become one of marketers most-favored marketing tool. The French Pl

GAP creates Upside-down Experience to Launch Innovative Payback Program
Stores in Canada by specialty retailer GAP Inc. were literally flipped upside down for the launch of Sprize - their new shopping program being piloted at selected GAP stores. Exclusive to stores in Vancouver BC, Sprize is “turning shopping on its head

An OTC Package Design that adds Value to the Product and sells it
Especially in today’s situation of unbalanced power between manufacturers and retailers, where retailers are not allowing brands to act as they would like to in their own space or stores that much anymore, package design has become one of the most important “media channel” within the communication mix. Pharma brand Help Remedies obviously thought about the shoppers’ mindset and key needs when looking for pain relief and how to emotionally connect with them. They found a way of standing out and defining their difference within the OT

REWE doesn’t create a Fine World for its “Feine Welt”
Yesterday, I went to a REWE store. I was curious to see how REWE is attracting and engaging shoppers for their new Premium Private Brand “Feine Welt” (read former post here) The “Feine Welt” purpose is to offer delicious food from around the world for an affordable, low price. So, the in-store communication should have the ability to draw shopper’s attention as well as enhance the whole shopping experience of the REWE store, right? But what I saw wasn’t exciting nor esta