The Video Dilemma
We recently launched a video campaign on our website. Our developer found a great player and set up the media to stream from our site. While this was a great solution and works well, in the background both of us were screaming, "just put it on You Tube!"If you really want a video to be seen, you pretty much have to put it in the social space. Don't expect people to come to your website for random content. They might be interested, but how will they know you provide that information (especially in our case where we hadn't before).Looks like I'm not the only one with video-hosting woes. Ragan's forum has some good tips from PR pros on

Why your company won't use social media
Ad Age ran an article about the reasons corporations WON'T use social media. It's a nice complement to my Sept. 21 blog on company newsrooms."Listen up: Every person with a computer and even a tiny skill level has the tools to make their opinion about your brand heard by other people. They're already talking about you. Message control is an illusion. Give it up." Like I said, you have to take control of your social media presence, or someone will do it for you.

Navigation Challenges
I'm on the verge of a major web redesign for my company, and my biggest problem is not content or figuring out what all our stakeholders want. What's really weighing on my mind is NAVIGATION.Navigation is tricky and is the make or break of any site. So much is riding on a short list of words that in all actuality aren't very descriptive.This article from Smashing Magazine offers some basic guidance and examples of "good" navigation, but there is a lot missing. The challenges of your navigation will go way beyond layout (although good design is key

Online Newsrooms Redefined
One thing my company has been in dire need of is an online newsroom. Our current system of static pages of news content is so antiquated it's needed an overhaul for years. But, as with many companies, more important projects and lack of funds to upgrade have always stood in the way.Perhaps there is a simple solution. Mashable offers tips for creating a Facebook newsroom. http://mashable.com/2009/09/18/facebook-newsroom/A Facebook fan page is quick to set up and offers you a wealth of options to integrate blogs, RSS and more. You can even tie to a Twitter feed to get daily, time-sensitive updates in quick