What’s the Lifetime Value of Your Customer?
I was going to write a a blog article on the benefits of knowing the lifetime value of your customer, but my friend Peter, seems to have written one a couple of weeks ago, so I thought, why be redundant.?  You can check it out here.  The blog post is short and sweet, links out [...]

Never completely abandon your core product or service
While traveling this week, I had lunch with a prospect, an employee peer of his (who is VP of product with their company), and someone I also consider a friend.  We spoke about where our industry is going, what services may or may not be next on the horizon, what might appeal to discount brands, [...]