Skinny Marketing

Starting a Small Business During a Recession

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Link Your Advertising For More Impact
This is a guest post written by Jason Gregory. Jason has 15 years of experience working in the financial industry. He has a passion for the environment and posts green tips on his blog We Can Be Green.Linking your advertising or promotion to a current event, a popular movie, sporting event or holiday can add impact to their effectiveness. Most small businesses tend to set and forget their advertising using the same message or format that has always “worked” for them in the past. However, by not linking their advertising to something that is current and on their customers' minds, they are passing up a golden oppo

National Small Business Week 2010: Get Nominated!
The U.S. Small Business Administration's 2010 National Small Business Week is scheduled for May 23-25 in Washington, DC, and nominations are now open!President Obama describes National Small Business Week as a time to "honor the entrepreneurs and small business owners who are the engine of our economy." And you can take part in this annual event by nominating a fellow business owner, or being nominated yourself.The SBA

The Business Side of Small Business
Unfortunately, business is not solely about getting clients, providing a product or service and getting paid. Any business owner will attest to the large amount of time that is spent managing the business, creating processes and doing other non-billable work that keeps the business running behind the scenes. The problem is, when these essential business administration tasks continuously fall to the bottom of your to-do list, they build and build until you have a handful of payments to log into your accounting software, a mountain of papers to be filed, and

Is Small Business Lending Relief Finally In Sight?
This is a guest post written by Jason Gregory. Jason has 15 years of experience working in the financial industry. He has a passion for the environment and posts green tips on his blog We Can Be Green. The Obama administration has taken a lot of criticism for not doing enough to help small businesses during the recession. Their focus has seemed to be on big business while doing little for the small business community. However, last week, the administration announced new initiative

7 Reasons Why Networking Is Worth Your Time
Whether online or offline networking is your focus, every small business owner should be doing it. And one of the most important realizations is that networking is not just about finding new clients or customers. Networking is a powerful activity; here's why: You can expand your core group of trusted colleagues so you have resources for advice or work overflow ready in the wings. You can become a trusted resource for others and share your expertise. Networking is the perfect social activity for anyone who work