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Social Media: Rules of Engagement
Today we're welcoming Guest Blogger Lauren Neilson from ISP Media... enjoy! Since social media has exploded onto the scene, a new set of cultural rules have emerged to accommodate each tool and it sometimes it can feel like there is a secret handshake to gain access that no-one told you about! Firstly, it is important to understand that all social mediums were not created equal! Socialising approaches are different for each channel, for example, I would not post on my blog in the same tone that I tweet, and I would utilise a different approach when updating my Facebook page in comparison to updating my LinkedIn account. The manner in which y

10 Reasons Why Expert Status Is Essential For Small Businesses
Peter Drucker stated that business has only two basic functions – marketing and innovation.  Successful small businesses create value.  Smart and successful small business owners create expertise that cannot be copied! When you are known as the ‘go to’ person in your industry, it opens many doors effortlessly.  Yes, you need to genuinely know a lot - this is about 'celebrity with integrity' rather than 'splash then crash'!  You also need to keep learning and keep packaging your expertise and knowledge in ways that make you stand out. Sounds like a lot of work...but really, what is the alternative?  Being average leads to average (or w

Proof That Social Media Creates Experts!
Are you wondering if social media is really that important to your business?  Thinking it is more trouble, more confusing and more complicated than it is worth? Or maybe it's just a fad that'll (hopefully!) disappear soon?  This video offers some truly astonishing statistics.  If you want to build your expert status, you need to know what's going on here!  Three tips to making your social media participation manageable: 1. Set your strategy first - what results do you want to achieve? 2. Know who you want to target and where they hang out. 3. Focus on developing fresh, original, relevant content that engages people in convers

Is your ‘to do’ list getting longer while your life gets shorter?
http://www.flickr.com/photos/daybeezho/ Over the past week I’ve been experimenting with my sweetheart in setting priorities.  Each morning we discuss/email our top 3 essential priorities for the day so that we can be more focused on what matters and more accountable for achieving results.   Here’s what I’ve noticed so far: We both always have more than 3! If there is one ‘biggie’ on the list everything else falls out the window. Some things seem

Too Much Buzz, Not Enough Nectar?
Creative Commons: http://www.flickr.com/photos/aussiegall/ Do you have too much 'buzz' going through your mind to truly do justice to the nectar that provides the joy in your business and life?  Recently I've had a couple of insightful conversations with my sweetheart around our capacity to fit even more in than we already do, as well as minimising our stress levels.  Sounds crazy but we are both high achievers and don't want to waste a second of our lives... here's the strategy we came up with: 1. We have an 8.3