Social Marketing Strategy by Joshua
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You can't train an entrepreneur
There's was a lot of buzz last night around Sir Alan Sugar's talk at the British Library, where one of his comments was "You can’t train entrepreneurs, you either have the spirit or you don’t." (I wasn't there, however this was tweeted by Techcrunch UK editor Mike Butcher who's a reliable journalist). Almost all of the buzz is aghast at the comment, and equivocates it to such things as racism or in-born stupidity (both of which, I'll make clear, I don't agree with - as principles, or as similar to Sugar's remark). Spirit is a trait that's different from intelligence, or skills. It's not something that comes fr
What not to do in social media - Facebook Garage next Thursday
The Facebook Garage is back on Thursday 24th September (next Thursday!). There's lots we'll be catching up on, including the acquisition of friendfeed, the launch of Facebook lite, and all the latest changes to the application platform.The theme for the night is 'what *not* to do in social media'; we'll be taking a light-hearted look at some of the biggest *epic* fails, and then get into the gritty details about the pitfalls to avoid when building a Facebook app, with speakers looking at both the technical no-nos and overall strategy mistakes.We also have guest speaker Clara Shih, author of the Facebook Era, and previously orchestrator of the tie-up between Salesforc
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