Social media staff guidelines for the International Red Cross Red Crescent (IFRC)

Eight impressive recommendations on website governance and strategy

Killer quote to promote social media to management

From advocacy to authority – how to create an open source documentary to help your cause
Last week I wrote about the British documentary “Us Now” and what I thought about its content. Today I want to talk about the lessons that can be learned from the films website: www.usnowfilm.com. In case you are wondering what this has to do with non-profits: I know many NGOs who produce feature-length advocacy films to state their case against e.g. climate change, human trafficking, dragnet-fishing e

Would you kiss this sexy tv-presenter?
I like well made advocacy videos – and the one that British Red Cross released today definitely falls into this category. It features Konnie Huq, a well know and very sexy tv-presenter (well known in the UK). The question is: “Would you still want to kiss her, if she was HIV positive?” The reason this video was made is a survey that British Red Cross commissioned of 16-25-year-olds in the UK. The result: Even though  85 per cent know you cannot catch HIV from a kiss, 69 per cent of r

“Us Now” – Can social media help us govern better?
Just before I left for my mini break to Prague last week (great city!) I saw “Us Now“, a one hour feature about how collaborative tools can help us make better decisions. The film is public domain and if you want, you can watch the complete documentary below. You can also buy it on DVD, watch it on YouTube or download it as a torrent! In fact, the film project’s website is almost as interesting as the film itself, which is why I will spend tw

Book review: “Yes We Did” – Obama’s social media strategy
Given how obsessed everyone was with how social media helped elect Barack Obama, I’m surprised that I haven’t read more reviews of this book: “Yes We Did – An Inside Look at How Social Media Built the Obama Brand” by Rahaf Harfoush, which gives an excellent overview over how the Obama campaign used social media to mobilize people to donate time and  money. Harfoush (@rahafharfoush) was a volunteer with Obama’s new media

Social media staff guidelines for the International Red Cross Red Crescent (IFRC)
One of my projects over the last few months was to write and get approval for social media staff guidelines for the International Federation of Red Cross and Red Crescent Societies (IFRC). I’m sharing them because I hope that they will be useful to other organizations who are working on similar documents. Besides: I wouldn’t have been able to write them without other organizations and companies making their’s available.