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Advanced SEO: The long-term investment
There is a growing notion that SEO is a seasonal process, affected by a company’s sales cycle and that short bursts of activity or heavy investment can yield similar results to that of a PPC or social media campaign. Afraid it is not that simple.
SEO is always a process that is looking to build for [...]
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5 foundamentals of participation marketing
Social media marketing is a lot more complicated than any other form of online promotion and few companies have recognised this. Partly because it deals with multi-facet areas, such as vertical search (based on algorithms), viral and conversational marketing, content generation and sharing, as well as brand association and reputation management. There is a need [...]
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seo, ppc, online marketing
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