Social Media Fatigue
I’m hearing it all over. People are maxed out on social media to the point they question if ANY of it has value. In many cases it’s simply because they stretched themselves too thin in the first rush of social media frenzy. You know what I mean. You find one network after the other and each seems to be an important cog in your marketing wheel. Then something spins off one of those or promises to help combine 1-2-3 networks into one manageable stream and be

Social Media in 2010?
I’m not really all that big on this annual prediction stuff, but a conversation on our Blog Talk Radio show last night sucked me in. Just a little. What are going to be the big changes in social media for 2010? I think we’re going to see a shift from creating strategies and marketing plans to actually impleme

Rankings Schmankings-Who ARE You?
Everybody involved in social media in any way has probably done it. You know what I mean. Sneaking a peek at your rankings on Hubspot, analyzing your “reach” or counting the number of followers, friends and connections in an effort to validate the amount of time you spend on social media sites–either to yourself or perhaps, your boss. Here’s the thing. It’s not the numbers

Socialize Your E-learning Content
I’m presenting on a panel with Dave Peck and Adam Helweh today at Dev-Learn 09, one of the many excellent conferences put on by the E-Learning Guild. As you may know my history in e-learning goes back quite a way, and for me the most exciting thin

Twitter and LinkedIn Partner-is This a Good Thing?
Twitter and LinkedIn announced a new partnership yesterday to bring the two apps together for the first time. You’ll be able to update your status on LinkedIn and have it go out to Twitter or send your tweets out to your LinkedIn connections. just as you can do now with blog updates. When I first heard about it I wasn’t so sure this was a good idea. I’m a pretty heavy Twitter user and though I believe in “Putting a little Twitter in everything” (Biz Stone), the noise level on LinkedIn has increased dramatically since the addition of groups and apps and a