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Social Media Explorer · 1d ago

5 Actionable Steps to Earn New Followers, the Creative Way!

In 2017, I think it’s safe to say we’re sick and tired of being told what to do on social ...
Social Media Explorer · 2d ago

Live from Atlanta, It’s…Social Shake-Up!

SNL cast member Cecily Strong wrapped up an invigorating Day 1 at social media conference ...
Social Media Explorer · 3d ago

How A Top 10 Digital Marketing Professional Uses Influencer Marketing to Boost Content

Today it is all about strategic marketing. Someone who is more than aware of that need, is Lee Odden, the CEO of TopRank Marketing. He is constantly mentioned in leading publications, includ...
Social Media Explorer · 4d ago

3 Hard-Learned Lessons From the World of MarTech

When Tom Libretto came to Pegasystems as Chief Marketing Officer in 2016, he recognized that the tech company was in the midst of a big change. Leadership was challenging many of its preconc...
Social Media Explorer · 4d ago

5 Ways Brands Are Failing to Engage College Students

Let’s be realistic: the number one aim for all brands is to grow revenue. In the business environment, marketers try to reach potential clients who may increase sales. They keep a sharp focu...
Social Media Explorer · 1W ago

5 Questions That Will Challenge Your Assumptions About Marketing

Curiosity may have killed the cat, but in truth, nary a marketer—let alone one of the renegade variety—succeeded without a deeply inquisitive nature. It’s not enough for us to know that some...
Social Media Explorer · 1W ago

4 Common Mistakes That Cripple Your Social Marketing Efforts

You’ve read the statistics. You’ve read personal case studies, and you’re very well aware that social media is effective and growing — rapidly. It just isn’t working for you. Perhaps all the...
Social Media Explorer · 1W ago

This Is the Biggest Blindspot in Your Sales Funnel [Infographic]

If you’re in sales or marketing, then you’re intimately familiar with the sales funnel and the challenges of translating leads to wins. Most practitioners chalk up holes in the sales funnel to a lack of...read more The post This Is the Biggest Blinds...
Social Media Explorer · 1W ago

Calling out the Kardashians: How the FTC is Crashing the Influencer Marketing Party

It would seem that free money does indeed come at a cost. For the past couple of years the FTC has taken a keen interest in the Influencer Marketing space; fining big brands such as...read m...
Social Media Explorer · 1W ago

The 3 Keys of Successful Employee Engagement

When you think about hiring new talent or motivating your employees, you might initially think about HR. Or in any case, you probably don’t associate those business functions with marketing....