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Social Media Explorer · 2d ago

Brand Stortytelling: Reaching Your Audience on a Personal Level

When the phone rang on October 18, 1998, two guys were in their basement wondering how to tell the homeowner that his Eisenhower-era furnace was beyond repair. As he contemplated their predi...
Social Media Explorer · 1W ago

6 Ways To Use Instagram To Boost your Brand Presence

Instagram, launched in 2010 as a fancy app for youngsters to flaunt their photos, now has over 500 million users and has attracted the attention of more than 200,000 businesses across the wo...
Social Media Explorer · 2W ago

An Inside Look at how Millennial Shopping Habits are Changing Retail [Infographic]

Millennials are changing up the retail game, and here’s a big hint: it has a lot to do with smartphones and social media. More than half of Millennials use their phone to get assistance while...read more The post An Inside Look at how Millennial Shop...
Social Media Explorer · 2W ago

How to Make Your Content Marketing Better [Infographic]

Content marketing is a great way to get your target audience’s eyeballs on your subject matter. The challenge is to make your content compelling enough to cut through. Our friend, Brian Carter, CEO of The...read more The post How to Make Your Content...
Social Media Explorer · 3W ago

How to Protect Your Brand When Working With Social Media Influencers

Successful influencer marketing strategies have helped brands achieve amazing revenue growth. With hockey-stick growth as a potential outcome, brands cannot ignore the allure of tapping into...
Social Media Explorer · 3W ago

Twitter for Events: 17 More Best Practices and Recommendations

In a previous article on Social Media Explorer, we listed several tips on how to use Twitter to promote your event. Since that article generated a lot of interest, we’ve followed up with eve...
Social Media Explorer · 4W ago

The 5 Most Important Benefits Of Influencer Marketing

Influencer marketing has been an important part of successful brands for many years. From the very start of marketing, companies have turned towards influencers in their industry to expose t...
Social Media Explorer · 1M ago

The Recent Shift in the Marketing and Sales Landscape

Marketing and sales are closely related, but not exactly the same. It’s vital to your business that you know the difference. Just ask marketing expert Bryan Kramer. He is a two-time bestsell...
Social Media Explorer · 1M ago

The 5 Best Social Media Listening Tools for 2018

Too many brands treat social media like their own personal soapbox. They invest all their energy preaching to their customers, but don’t spend enough time listening. Fewer than one out of fo...
Social Media Explorer · 1M ago

3 Tools That Will Boost Your Social Media ROI

Social media has long produced amazing marketing results for companies across just about every industry and from all over the world. Nonetheless, many who try duplicating these results quick...