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Social Media Explorer · 2h ago

Here’s What to Do After Finding Your Buyer Persona

Adele Revella returns to share her insights on where to go after the buyer persona is established. Revella, the CEO of the Buyer Persona Institute, has made it her mission to offer companies...
Social Media Explorer · 21h ago

Facebook Releases Camera And Stories Tools (Just Like Snapchat)

Yesterday’s release of Facebook Camera and Stories marked the platform’s largest attempt at ripping off competitor Snapchat. In short, Facebook has essentially added a complete Snapchat clon...
Social Media Explorer · 1d ago

How Patrón Uses Target Marketing for Growth

There was a time in my life when I firmly believed that tequila made you stupid. An avid margarita maker and celebratory shot enthusiast, I certainly had amassed plenty of evidence that supp...
Social Media Explorer · 2d ago

Win the Fight Against Fake News by Learning Digital Discernment

In the last three months of the 2016 Presidential election, fake news outperformed real news on Facebook. And by fake news, I mean these stories were wholesale fabricated and had no factual ...
Social Media Explorer · 3d ago

The Ultimate Guide to Link Building

Link building is one of the most surefire ways to skyrocket your website’s rankings. We ca...
Social Media Explorer · 6d ago

5 Tips for Creating a Successful Mobile App

Long gone are the days when mobile apps were created solely for major brands and large corporations like Target or Wells Fargo. Small businesses have also caught on to the trend and recogniz...
Social Media Explorer · 6d ago

Instagram Rolls Out New Security and Booking Features

The past week has been full of milestones for Instagram. The company announced that it now has over 1 million active advertisers on the platform. That’s double the amount of advertisers the ...
Social Media Explorer · 1w ago

How to Reach Millenials, Boomers and Gen X with Social Marketing (Stereotype-Free)

It’s important for you to understand that “millennials”, “gen Xers” and “baby boomers” aren’t real. They just don’t exist. At least, they don’t exist in the way that they are depicted by maj...
Social Media Explorer · 1w ago

The Ins and Outs of Video Content on Facebook

By now, many of us know that Facebook’s algorithm gives preference to native videos, especially Facebook Live. However, the stats behind this bias are still pretty shocking. A recent study r...
Social Media Explorer · 2W ago

Community “IRL” – 4 Ways to Energize Your Online Community With Live Events

Everything’s going great. You’re successfully running your online community of customers, partners, influencers, developers, bloggers, and others in the sphere of your company’s ecosystem. B...