Learn Word-Of-Mouth With The Supergeniuses
When I got home Thursday, I had a package waiting. It was from Andy Sernovitz, the Word-Of-Mouth guru. Andy has invited me to speak at a one day event he’s putting on in Chicago Dec. 16 called, “

Determining Your Friends
I’ve been pondering the value and validity of the term “friend” lately. Until a few years ago, we all probably had a couple hundred friends, give or take. Social networking not only incrementalized that number, but changed the definition of the word for many people. I have 1,300 or more “friends” on

Sysomos Adds Facebook Feature To Social Media Monitoring Solution
When businesses are looking for social media monitoring services these days, they normally hone in on two or three capabilities. Because Facebook is this year’s blog, monitoring messages on the pl

The Four Spheres Of Social Media Strategy
A crowd of 80 or so attended yesterday’s social media boot camp hosted by the Kentucky chapter of the International

New Study Reveals Surprises In How People Share
We’re starting to see an interesting by-product of cool social media tools emerge: Research pulled from user data. One such effort, a new study released by SocialTwist, makers of the content share widget