With today’s social media tools, access to communities of prospective buyers is at the fingertips of small organizations – something that in the past has only been accessible to larger companies with multimillion-dollar budgets. However, the challenge for most organizations is managing the execution of social media in a manner that is relevant, measurable and effective. Too often, small and mid-size businesses try to utilize Web 2.0 social media tools such as blogs, LinkedIn and Twitter without a plan in place to ensure their success. The mission of the Social Media Incubator™ is to help service businesses and organizations unleash the power of social media while researching and developing best practices. The Social Media Incubator™ is your right hand for managing and implementing social media with a focus on ROI. It is a cost-effect social media solution to help small and mid-size businesses grow.