Social Radio Pros

If you remember the famous Last Contest by Jack McCoy on KCBQ San Diego, you are older than me (I only heard the airchecks–really)  But there is a way you can play something similar, generate revenue, add fans to your Facebook page, get viral exposure, AND have a shot to add a bit of listening [...]

Knowing what is going on in your local market is supposed to be the difference between radio and other media.  We think we know our markets best.  We think we are relevant.  We post regularly on Facebook, or Tweet like madmen.  Surely we are in the front of our markets. Arbitron did a study recently

Why are you on Facebook? I was thinking about this while reading and researching the latest and greatest “tools” for building Facebook fan pages. I get why marketers of products are interested in Facebook. They have stuff to sell. They want people to buy their e-books, their videos, even their shoes

So how many members in your audience are on Facebook? From the looks at some of the data I’ve seen in managing a number of sites, it looks like a lot. Then, explain the latest Pew Internet Survey released Friday which shows only abut 50% of U.S. adults are onto ANY SM site like Facebook [...]

Which of these posts in the most interactive? Or this one If you picked the first one, congratulations.  According to studies from Buddy Press when it comes to posting, particularly by brands like radio stations, the personal touch is a whole lot more meaningful in getting your posts picked up in yo

If you don’t monitor the web world and what’s going on in social media, you don’t hear or see the angst every time Google decides to change something in the search algorithm.   Think of it the same way radio programmers respond to a PPM or diary methodology change.  Remember that stress.  Now recogn