Spaghetti Testing Throw it against the wall, see if it sticks.

Ok so it’s time for another post in my ongoing series (see my last post) on our efforts to revamp the top level of our organization’s website. Today, I’m moving from theory into practice: here’s the steps we are following to wrangle our online tasks into topics. essentially this is how we are going

Bullseye! I have stopped reading regular “social media” experts. What I like about the social CRM crowd is they don’t talk about “how to set up your Facebook” page. Instead they are focused on tying social back to the organization. via World’s Most Incomplete List of Social CRM Experts | The Funnelh

What’s my basis for content strategy? In other words, what’s the purpose of my web content? I’m taking a service orientation. Working in government, my starting point is that people using our web content are doing so because they have specific tasks to complete. They’re not coming to our websites fo

I’m three years behind the times. In my last post I mentioned my frustration with the (mis)use of the words “content strategy” that I was seeing via what Google alerts was sending me. Then I read this, from 2008: To make things more difficult, it seems that for some, “content strategy” is merely the

Whenever I need to get up to speed on a new topic, one of the things I do is set up a Google alert. Since content strategy is pretty new to me, I dutifully set up an alert on “content strategy” a few weeks back. I’m pretty surprised at what the Googlebot has been feeding [...]

Umair Haque on the evolution of branding: Meaningful Brands, posted with vodpod What’s a meaningful brand? According to @umairh, a meaningful brand signals that a company is at a minimum not actively doing harm, while having a tangible positive impact on people’s outcomes or quality of life – it mak

“Content strategy…” hmm, what’s that? @halvorson‘s definition (yes, I am in the midst of reading Content Strategy for the Web): Content strategy is the practice of planning for the creation, delivery and governance of useful, usable content. Which sounds great, but deceptively simple. Anyhow, conten