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Splash, Then Ripples · 1Y ago

LINKEDIN HELP for Job Hunting / Career Development

The information below was distributed to attendees of an event I organized for the Columbia Business School Club of New York this past winter. It includes links to videos, blogs, and posts about maximizing your LinkedIn profile for your professional development for job search and even lead generatio
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Splash, Then Ripples · 1Y ago

How Social Media Managers Spend Their Days . . . and Nights

Looking at this infographic reminds me of what my partner used to say: “You are always on that damned computer!” Sound familiar on either side of the conversation? Maybe I should show him this.  The truth is, it’s just not a 9 to 5 job . . .and no, he still doesn’t get it. Considering [...] No rel
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Splash, Then Ripples · 1Y ago

The Definitive Guide: Social Media Monitoring and Metrics

MyCustomer.com just published another of my articles with Marshall Sponder. This time it’s one of a three part series on Social Media Monitoring and Metrics. See below for the article or click on the title in the prior sentence to read it on the wonderful CRM, Marketing, and Customer Management focu
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Splash, Then Ripples · 1Y ago

Who owns the data in network Clouds?

MyCustomer.com published our “Who owns the data in network Clouds?” article last fall. Marshall Sponder and I will also produce a 3-part series for MyCustomer,.com next spring on Social Media Monitoring and Metrics in conjunction with his book “Social Media Analytics” due to be published Summer 2011
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Splash, Then Ripples · 2Y ago

Big Brother and Google’s Entrance into Social Media Monitoring

Note: this article first appeared at MyCustomer.com on February 1st, 2010 Big Brother and Google’s Entrance into Social Media Monitoring Marshall Sponder with Cecilia Pineda Feret MyCustomer.com As a web and social media analyst I am predisposed toward any service that merges customer data with site
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Splash, Then Ripples · 2Y ago

Do You Need to Address Every Negative Comment Online?

I just read an article in AdAge written by Freddie Laker, Director of Digital Strategy at Sapient. He describes a situation that taunts the most impulsive among us. Those who cannot bear to let an uninformed writer and simply wrong piece of information float around out there in the nethersphere of
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Splash, Then Ripples · 2Y ago

What Would Ms. Twanners, I Mean, Miss Manners Say About Twitter?

Augie Ray wrote this very NEED TO READ post, on reasons why someone would unfollow me which I read on Social Media Today on etiquette/manners/rules on Twitter. I was very happy to read the following . . . I hate to call anyone out, but I follow Chris Brogan and find his Tweets incredibly noisy [...]
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Splash, Then Ripples · 2Y ago

Buying Positive Reviews for Yourself or Your Client

Rather than write a post here in response to an article I read in Mobile Crunch about an unscrupulous PR firm caught posting positive reviews, I responded on Mobile Crunch. Then I realized that this topic I grapple with often in this business and in life in general AND it only says Facebook User. Hu
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Splash, Then Ripples · 3Y ago

12 Questions You Ask Yourself or Your Client Before Starting with Social Media

It’s highly amusing, and also incredibly frustrating, to hear accomplished business professionals claim that they simply DO NOT HAVE TIME for social media. Do they REALLY need it, they ask? They haven’t needed it before! I list out some questions a business should ask itself before it jumps in the
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