Add Your Blog | | Signup
Sports Marketing and PR Roundup · 2d ago

Learning More About OWL And Its NY Entry, The Excelsior

You cannot go anywhere in the sports, media or entertainment business today without hearing a whisper of esports. The buzz and the dollars being spent against gaming, especially professional...
Sports Marketing and PR Roundup · 6d ago

Veteran’s Day Arrives; Sport Steps Up To Honor Beyond The Field…

The “Salute To Service” initiative the NFL will stage this week, along with all the efforts that MLB put on in and around the World Series and the PBR NASCAR and others have done is beyond p...
Sports Marketing and PR Roundup · 1W ago

“Movember” Moves To Find Its Growing Niche…

It’s November, which in the fundraising world again means “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a f...
Sports Marketing and PR Roundup · 1W ago

Turning Passion Into Impact: Marnie Schneider and “Football Freddie”

Almost to a fault, every entrepreneur will talk about “following one’s passion.” Well sometimes passion can be misguided or simply not something that can be made into a return on all the tim...
Sports Marketing and PR Roundup · 2W ago

PBR Wraps The Season, Sticks To The Patriotic Script

“The NFL has hurt Papa John’s shareholders.” Whether that is really true (and several other chains have had fun building off of the narrative) its rough stuff for a league to hear from a top...
Sports Marketing and PR Roundup · 2W ago

New Names, New Businesses; A Deeper Dive Into Chinese Sports Business…

We wanted to learn even more about sports business in China, so back we go to Mark Dreyer, a longtime media member with UK and Canadian roots who recently launched a great site, China Sports...
Sports Marketing and PR Roundup · 2W ago

Boots On The Ground: Trying To Understand The Chinese Marketplace From China…

For thousands of years the west has had a mystical fixation on Asia; now the digital world has brought us closer together than ever before, but the sports business world is still a fluid and...
Sports Marketing and PR Roundup · 2W ago

For 70 Years The Lessons Of Listening And Story Telling In College Radio Never More Valuable…

We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots...
Sports Marketing and PR Roundup · 3W ago

Don’t Blink: The Six Second Ad Is Here To Stay…

Broadcast ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad for...
Sports Marketing and PR Roundup · 3W ago

The Simplest Of Ideas: Player Social Handles, Finally Creeping Into Engagement…

There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live e...