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Sports Marketing and PR Roundup · 14h ago

Double Dip For Cause: DKMS Swabs With Mets, Yankees Together…

When DKMS, one of the world’s largest bone marrow donor centers, wanted to raise the profile of its lifesaving mission during the week in which they recognize World Blood Cancer Day (May 28)...
Sports Marketing and PR Roundup · 1d ago

UFC Invests In Talent As Brands…

While every professional sport correctly says it is “nothing without the fans,” there’s another critical component for success and longevity: the development, health and happiness of the ath...
Sports Marketing and PR Roundup · 3d ago

Red Nose Day Arrives: Will Sports Step Up?

It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? Fo...
Sports Marketing and PR Roundup · 1w ago

New Business Bringing A Little WHAM To Gaming (Podcast Link Included)

Gary Kleinman is the CEO is the CEO of a WHAM a truly unique and engaging streaming platform that will be all things gaming when it launches later this spring. Kleinman has created, managed ...
Sports Marketing and PR Roundup · 1W ago

Andrew Hawkins And The Value Of “Just Showing Up”

We often talk about the value of showing up, and on Monday, a great example of what happens when you show up for an opportunity got to walk in the Commencement ceremony at Columbia Universit...
Sports Marketing and PR Roundup · 1W ago

Selling The Big Game: Catching Up With Pat Gallagher

We can never get enough of good leadership stories, especially when they revolve around the biggest of challenges. One of the most unwieldy and complex of those challenges in the event space...
Sports Marketing and PR Roundup · 2W ago

Finding A Pot of Gold At The End of Rain Delays…Sort Of…

Much is always made of the bad weather that can wreak havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a diff...
Sports Marketing and PR Roundup · 2W ago

Whiffleball, Nerf Hoops, A Game Of Catch: Sometimes The Simplest Ideas Are The Best

A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the sim...
Sports Marketing and PR Roundup · 2W ago

A New Position On the Horizon: Director of Gaming…

Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just...
Sports Marketing and PR Roundup · 3W ago

Entertainment Crossover Week: Star Wars and Free Comic Book Day Create Sports Biz Oppts.

Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and...