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Sports Marketing and PR Roundup · 2d ago

Why UCF’s Promotion At Least Was Championship Caliber…

Even as we head deeper into the NFL Playoffs and Alabama’s college football championship is in the rear view mirror, the talk about Central Florida’s National Championship claim continues on...
Sports Marketing and PR Roundup · 4d ago

Georgetown, Northwestern Break The Midwinter Hoops Doldrums With Creative Promos…

It is now the dog days for most indoor sports like hockey and hoops, so keeping fans at an...
Sports Marketing and PR Roundup · 1W ago

FanDuel Goes For The Buzz In Its Battle To Stay Enagaged…

There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18...
Sports Marketing and PR Roundup · 1W ago

Hofstra’s All Female Broadcast Team Sets The Bar…

One of the things we keep going back to at Columbia, and in the industry, is to give more young women a chance in this male dominated business. I have been lucky enough to have learned a gre...
Sports Marketing and PR Roundup · 1W ago

Knowing Your Brand: Experiencing The Success of The PBR

As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times ...
Sports Marketing and PR Roundup · 2W ago

Looking For Young People To Engage In Math, Design And Racing? It’s Pinewood Derby Time…

Daytona is still in the distance, Indy car is re-jigging, Formula E is looking for its niche, and under Chase Carey Formula 1 is pushing to find its new, young, engaged roots.  Oh and in mos...
Sports Marketing and PR Roundup · 2W ago

Athletes Juicing? Now It’s A Healthy Thing…

There was a time not too long ago when you said athletes were juicing and scandal broke out, suspensions issued and careers were cast away. Now juicing has a while different take, with a gro...
Sports Marketing and PR Roundup · 2W ago

Esports Will Continue Its Track Up in 2018; Some Folks On the News Side To Follow…

It is with lots of anticipation that the world of competitive  gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League...
Sports Marketing and PR Roundup · 3W ago

Storming The Castle: How FANTOM Is Using Facebook To Gain Ground As A Startup…

We love connecting with smart people who have an idea and a passion and are finding ways to make it go. One we came across recently is FANTOM, a Facebook-based platform that is building a co...
Sports Marketing and PR Roundup · 3W ago

Cause Marketing Score: Cowboys, Tostitos and The Salvation Army…

They may not be going to the playoffs, but the Dallas Cowboys unusual partnership with the Salvation Army still scored big cause marketing points this holiday season. Last season, Ezekiel El...