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Sports Marketing and PR Roundup · 1d ago

In A World Of Status Quo, Dana White, UFC Keep Fighting…

When UFC was sold to WME | IMG, Dana White, along with his partners Lorenzo and Frank Fertitta, drove away in the proverbial Brink’s truck.  White’s take from the sale was reported to be $34...
Sports Marketing and PR Roundup · 2d ago

Make Em Bleed A Fun Spin For Roller Derby, Blood Donations…

Every once in a while the venerable sport of Roller Derby makes a bit of a splash. Now it is coming back tied to a cause. Make ‘Em Bleed, is a partnership with The American Red Cross to use ...
Sports Marketing and PR Roundup · 5d ago

As A Disruptive Brand, Formula E Has A Chance…

Many times I tell people looking to do the next big thing or to “be bold” that the title of my next book will be “It Seemed Like A Good Idea At The Time,” as we have seen so many smart entre...
Sports Marketing and PR Roundup · 1W ago

Looking For Some Rising Stars To Follow? Here’s A List…

We are not a huge fan of lists, especially since most, the biggest and brightest, the 40 under this the 25 best here, are pretty arbitrary and many times do more harm then good by those asse...
Sports Marketing and PR Roundup · 1W ago

National Hot Dog Day Is Coming; Will Anyone Bite?

In 1957, the US Chamber of Commerce officially announced the National Day of the Hot Dog. Some years later, in 1994, they also decided to organize the National Council of Hot Dogs and Sausag...
Sports Marketing and PR Roundup · 1W ago

Fun, Games And Innovation: How To Use The Quietest Days In Sports…

We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no...
Sports Marketing and PR Roundup · 2W ago

How The Athletic Is Disrupting The Sports Storytelling Model One City At A Time…

There is certainly continued angst amongst those making a living in media these days. ESPN and Sports Illustrated layoffs, sites rolling up, newspapers well…that we know. Then there are new ...
Sports Marketing and PR Roundup · 2W ago

A Viable Spring Football Mix? How About the CFL…

For years there has been talk, and many false starts, on the need for spring professional football. The Arena League had its moment in the sun and is still trying to hold in in a different f...
Sports Marketing and PR Roundup · 2W ago

Can Fitness Rule The 4th?

As one goes through the sports calendar it is always interesting to note what the opportunities are that can still be “owned” or created by brands or teams. While the biggest days to still g...
Sports Marketing and PR Roundup · 3W ago

Thirty Years Ago All-Sports Radio Launched, And We Are Still Listening…

Thirty  years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to...