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Sports Marketing and PR Roundup · 10h ago

Bringing Warriors Mojo To Make Marlins Business Magic…

The following originally ran on Portada The acquisition of impact the new-look Miami Marlins (@Marlins) might not only be coming through the trades of All-Stars like Marcell Osuna and Gianca...
Sports Marketing and PR Roundup · 3d ago

World Beach Games Gets New Life…

Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. However making those elements into a viable global standalone sporti...
Sports Marketing and PR Roundup · 5d ago

NBA Playoffs, a Bonanza For Latino Players and Business

The following originally appeared on Portada The NBA (@NBA) has become more of a global game than ever before, and the numbers of players entering this past weekend’s start of action from around the world bear that out. All 16 teams competing in the ...
Sports Marketing and PR Roundup · 1W ago

Marketers Agree: Sports Delivers For The Latino Audience

The following originally ran on Portada… The message that sports deliver to the Latin demographic was made pretty clear last Tuesday morning at The Lamb’s Club, when CNN en Español(@CNNEE) a...
Sports Marketing and PR Roundup · 1W ago

Sponsorable, Energy Efficent, Very Retro, Is The Bullpen Cart (or Car) On The Way Back?

First it was the Diamondbacks announcing in spring training, and now the Tigers have gone retro; the bullpen car, or cart, is making a comeback in Major League Baseball (and probably MiLB) i...
Sports Marketing and PR Roundup · 2W ago

Tech Innovation Brings New Sight To Boston Marathon…

For those who sometime wonder how sport can find ways to impact the greater good, look no further than Monday’s Boston Marathon. While there will literally be thousands of feel good stories ...
Sports Marketing and PR Roundup · 2W ago

The NBA 2K League Is a Smart Business Investment; Here’s Why…

There we were Wednesday, in what was once the Bowling Alley at Madison Square Garden, the original home of “Bowling For Dollars,” also in the space where the WNBA had one of its great initial sendoffs, with the NBA’s newest venture ready to engage ne...
Sports Marketing and PR Roundup · 3W ago

Losta Bull:The Unibrow, Bacon Cereal, Fake Uni’s and PBR’s Internet Break Top April Fools

Fake news travels fastest and furthest. That was the conclusion of a major study from MIT, concluding that people prefer falsehoods over the truth. This shouldn’t be earthshaking news to any...
Sports Marketing and PR Roundup · 3W ago

A New Look At VR In Sports? Helping Seniors Relive Their Past To Save Their Future

When the initial talk of VR and sports first arose a few years ago, the real buzz was what...
Sports Marketing and PR Roundup · 3W ago

No Bull, Red Pitches, Real Madrid Playing Cricket, Sidd Finch All Part of April Fools; What’s Up for 2018?

Maybe it’s because we have all become too politically correct, or maybe it’s because there...