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Sports Marketing and PR Roundup · 2d ago

For Hispanic Heritage Month And Beyond, La Vida Baseball Hits An Anglo Homer…

Last week we attended the Sports Marketing track on Marketing to the Latino audience at Portada in New York City. While the diversity in the half day event was impressive, as well as many of...
Sports Marketing and PR Roundup · 6d ago

A Week Of New Sports Business Thought This Week: But Where Were The Old Faces?

We should all be about learning as much as we can in the limited free time we have, and along with that comes the value of listening and experiencing some traditional ideas through the prism...
Sports Marketing and PR Roundup · 1W ago

NFL Coaches On Social: There’s Pete Carroll And…Hmm…

We are into week one of the NFL season now, and thought it would be a good time to look at the social engagement of some of the most featured faces in and around the league; not the players ...
Sports Marketing and PR Roundup · 1W ago

Leftover Items From A Long Season? Teams Give Fans A Worthwhile Spin…

All professional sports seasons are long, and the endless promotions that go on fill large storage rooms before, during, and sometimes after with lots and lots of stuff. Sometimes in a sport...
Sports Marketing and PR Roundup · 1W ago

Community Best Practices: Red Bulls Launch 11 Days Of Service…

There is no sports organization in the country that doesn’t find the need or create the opportunity, to give back to the communities in which they play. Some obviously make it a bigger prior...
Sports Marketing and PR Roundup · 2W ago

Once Taboo Now Smart Reality: Sports Ownership, Gambling Inch Closer Together

As one high net worth individual said to us a few weeks ago, the purchase of a sports franchise in the U.S. is like buying a Picasso; they ability to buy one is rare, and the value never goe...
Sports Marketing and PR Roundup · 2W ago

From Tennis To NBA, The Value Of The Patch Stays In Play…

Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way...
Sports Marketing and PR Roundup · 2W ago

Write It Down: Good Note Taking Remains Essential To Storytelling….

A brief digression from best practices of others for a moment. This past weekend we had a discussion after some media members were complaining about the lack of a clean wireless signal in a ...
Sports Marketing and PR Roundup · 3W ago

Wanna Learn About Where College Esports Are Going? Here’s A Primer…

It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and...
Sports Marketing and PR Roundup · 3W ago

Stuffing Buses, Working the Grassroots, The G League Version of the Nets Looks To Own An Island

For those who don’t know, pro basketball has actually been back on Long Island since the Nets moved to the Barclays Center. Brooklyn does reside on the western end of one of the most populou...