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Focuses on sports marketing, sports business, advertising, public relations, athlete and brand marketing issues making headlines.
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Jason Howarth
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Sportsmarketingguy's Blog Is it just noise or does it connect and move the needle

English - Sports Marketing, Advertising, Public Relations
http://sportsmarketingguy.wordpress.com/
Sportsmarketingguy's Blog · 3Y ago

Athletes and Twitter

There are quite a few pro athletes using Twitter as a means of communicating with fans. But in what is believed to be a first, a sponsor requested an athlete, in this case Danica Patrick, join Twitter in a co-branded social marketing play. This is something I expect will happen on Twitter more often
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Sportsmarketingguy's Blog · 3Y ago

NFLPA Elects DeMaurice Smith As New Executive Director

Update 3/16/09: Sports Illustrated’s Don Banks provides some great insight into how the NFLPA came to their decision of unanimously electing DeMaurice Smith, an outsider to become the new executive director of the  NFLPA.  A strong vision and detailed strategy on how Smith will approach the CBA disc
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Sportsmarketingguy's Blog · 3Y ago

NFLPA Executive Director Needs To Pave Path For Future

One of the year’s most significant events in sports business will unfold this weekend when the NFL Player’s Association hosts their own Final Four and elects their next Executive Director.  The outcome will have a major impact on the NFL and relations between the league and its players that could fo
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Sportsmarketingguy's Blog · 3Y ago

Super Bowl XLIII Ad Winners – Not Who You Think

Super Bowl XLIII is over and the Steelers pulled it out much to my dismay – the unluckiest people with Santonio Holmes as MVP has got to be Disney World – they were :35 seconds away from either getting Kurt Warner or Larry Fitzgerald. The Steelers final drive cemented Holmes as the unlikely MVP and
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Sportsmarketingguy's Blog · 3Y ago

Super Bowl Scene

Day 3 at the Super Bowl is underway and the rest of the week will be crunch time with 2 media tours and the Donruss Pop Warner Classic on Saturday featuring former NFL Players Vinny Testaverde, Steve DeBerg and Dave Moore. This year we have a huge presence with the NFL Host City Team, Tampa [...]
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Sportsmarketingguy's Blog · 3Y ago

Super Bowl Advertising Update

Super Bowl Advertising:  Some interesting news on this front. After it was reported earlier this week that NBC had 10 spots remaining in their ad inventory, NBC Sports & Olympics Chair Dick Ebersol came out Tuesday and said that only 2 ad spots remained and that all of the ads sold for at least $2.4
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Sportsmarketingguy's Blog · 3Y ago

Super Bowl Ads Worth The $$$ To Reach Consumers

Each year millions gather around big screen TVs to watch the Super Bowl, never caring or knowing who is playing in the game. Friends go silent when there is a timeout, in anticipation of Super Bowl ads. Past history has produced some memorable spots – Coke’s Mean Joe Green ad Reebok’s Office Linebac
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Sportsmarketingguy's Blog · 3Y ago

When “G” Doesn’t Hit The G-Spot

So if you have watched any of the college bowl games or NFL playoff’s over the last few weeks, you have certainly seen the new Gatorade ad and its new branding for one of the most iconic brands in sport. This campaign broke a few weeks ago, but what better time to discuss a brand [...]
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Sportsmarketingguy's Blog · 3Y ago

Hello world!

And so it begins… I have been thinking about doing this for awhile now, but kept putting it off.  Call it my commitment to stick to a New Year’s Resolution or call it whatever satisfies you.  Thing is we are HERE.  There are a lot of good bloggers out there – http://joefavorito.com/ is one I [...]
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