The ROI of Social media Series – Marcel LeBrun CEO Radian6 Episode 5 – Final Episode
In this episode we press Marcel for the answer to the ROI question and he really delivers.  According to Marcel, the social web provides a greater capability than ever before. When we examine

Web3.0 Smackdown Successfully Concluded – The Beginnings of ‘SkyNet’ and ‘Donkey’ Uncovere
The first installment at www.BlogTalkRadio.com/StevenGroves has concluded on the topic of Web3.0. Many, many thanks to the participants and panelist.  The interaction was lively and the topic engaging. Jay Thompson / www.ThePhoenixRealEstateGuy.com, Tyler Hurst / www.TDHurst.com, Zane Burnett / www.HouseofZane.com and of course, the ultimate instigator of this whole event, Eric Bryant / www.MyRECoach.com.  Guys, just a whale of a good time an

The ROI of Social Media Series – Marcel LeBrun CEO of Radian6 Episode 4
I was treated to a demonstration of the Radian6 platform the other day and was able to see for myself the level of functionality and capability of the product.  It showed me just how far this technology has come and instilled in me thoughts about how fa

GET READY TO RUMBLLLEEE – The Great Web3.0 Smackdown!
Eric Bryant came up with the idea of holding a discussion with various practitioners and consultants on the topic of ‘Web3.0’ as a follow on to his post at TheGeekEstateBlog.com, and I accepted the challenge of making it happen.

Lifetime Value of a Customer and the Failing of ROI in Social Media (in current efforts)
I shared two posts that caught my eye today in my shared posts from my Google Reader on different topics, but I saw the most appropriate connect between them. Urs Gattiker wrote a post at Social Media Today on “Measuring Social Media ROI: Why It Fails” and Seth Godin wrote a post on “