Straight Talk with Nigel Hollis
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| Blog Name: | Straight Talk with Nigel Hollis |
| Url: | http://www.mb-blog.com/ |
| Language: | English |
| Topics: | marketing, advertising, communications |
| Description: | |
| Popularity: | 1 Followers |
Blog Feed
What is Murdoch’s endgame?
| Robert Murdoch is reported to be considering locking Google out of his News Corp properties and selling the search keys to Microsoft’s Bing. (Click here for story.) If the deal goes through, ...more |
Cadbury: Strong, durable brands in the right countries
| In recent weeks, we have heard that a number of companies, including Hershey, Ferrero, and Nestle, are interested in competing with Kraft to bid on the British confectionary icon Cadbury. All of th...more |
Have new media undermined the advantages held by big brands?
| In an article published in AdAge last week, Jack Neff featured a statement made at the recent ANA Conference in Phoenix by Brad Casper, CEO of the U.S. division of Henkel: “New media—social m...more |
Is market research useless? Or is that a dumb question?
| Last week I attended the 7th Annual Marketing Directors Conference in Athens, Greece. The topic of the conference was marketing accountability. As I suggested in my previous post, I am not sure we ...more |
Marketing accountability: Can you link the intangible to the financial?
| Last week saw me speaking at the 7th Annual Marketing Directors Conference in Athens. The topic for the day was marketing accountability. Creating my presentation caused me more frustration than it...more |
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