Fort Hood, Twitter and Real-Time News
Social media detailed a tragedy today.   While I learned of the Fort Hood shootings earlier this afternoon, it was a late afternoon scan of Twitter that connected me to the real-time news source set up by The Austin Americ

Storytelling’s Link to Social Marketing Success | SummitUp 2009
SummitUp brought together some of the best and brightest in Ohio's social media scene as well as industry luminaries like Chris Brogan and Bob Garfield. Fueled in no small part by the passion and determination of

Marketing Meets Augmented Reality
Like most marketers, augmented reality popped up on my radar when GE used it to unveil its Smart Grid technology.The ability to create a digital hologram is intriguing, but it always seems to be applied to sci-fi technology or f

AMP, #PepsiFail and staying on brand
There's been lots of discussion around the iPhone App "AMP UP Before You Score" from Pepsi's AMP Energy Drink. Let me see if I can sum it up. The Issue: The AMP app profiles 24 types of wo

Much Ado About Avatars
From the minutia department, I’ve been talking a lot about Twitter avatars lately. I enjoy swapping out my avatar. It’s my version of a t-shirt --expressing my personality in a small way. And, as I have my pic on my Twitter background, people can put a face with the name the first time a person follows me. This goes against conventional Twitter wisdom. In Trust A