Thoughts on strategy, marketing & brand Ideas and insight on the industry, business practices and ma

In various marketing leadership roles over the years I’ve had the opportunity to meet with a broad range of service providers, from market research firms, public relations and advertising agencies, to reimbursement and regulatory specialists (and everything in-between).  Many of … Continue reading →

There was a fascinating article published in this Sunday’s NYT magazine titled “How Companies Learn Your Secrets” but it could have easily had at least three other titles that centered your focus differently, including “Habits of Mind” and “How Not … Continue reading →

While I think this article may help sell papers, I am surprised with how unbalanced the reporting is. The article advances the notion that venture capital firms are politicizing the repeal of the device tax and that medical devices are … Continue reading →

As it originally appeared on Schwartz Communication’s PRx Blog: PRx Blog Getting to Know David Freeman, Industry Thought Leader Name: David Freeman Title: President Company: Freeman & Associates Consulting My first job in healthcare was: My first job in healthcare … Continue reading →

When I was at Hewlett-Packard in the late 80s there was an interesting tension between two conflicting aspects of the company: It’s pride in developing bench to bench, as in engineers making products for folks just like them (where’s the marketers?) The self-deprecating characterization … Continue r

Paul Maritz was recently interviewed for a regular column in Sunday editions of the New York Times called “Corner Office”, which regularly asks questions of prominent business leaders about their management style and thoughts on hiring.  It’s a fascinating column … Continue reading →

Interesting HBR guest blog post “Hire Great Guessers”, those folks able to make cognitive leaps from limited information.  Michael Fertik, CEO of ReputationDefender, rightly advances the use of analytics to drive decision-making but also carves out space for intuitive reasoning … Continue reading →