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Stuff and Junk Social media and marketing musings

English - Social Media, Marketing, Sydney
http://mab397.wordpress.com
Stuff and Junk · 3W ago

Measuring social media success

This week I attended The Internet Show in Melbourne and presented at Social Media World on Measuring Social Media Success. My presentation went through a few subjects close to my heart; firstly that thanks to the wealth of information provided by data merchants Facebook and Google, we find ourselves
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Stuff and Junk · 2M ago

Facebook launches new products

This morning Facebook launched Timeline for Pages and a few new products. Here’s an overview.  5 key takeaways Brand timelines will have messages between fans and the Page (one way only, fan to Page) Ads in news feed will be on mobile You can buy a distribution option and reach more of your fans by
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Stuff and Junk · 3M ago

This Week in Social

This Week in Social dishes up some new campaigns from the likes of Schweppes and Heineken and celebrates YouTube reaching 4 billion daily views with some tips of finding new videos on the video site. Enjoy! Top news of the week Facebook IPO filing reveals a first look at the company’s finances. Twit
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Stuff and Junk · 4M ago

This week in Social

Happy Australia Day! While to some our national day is all about the Hottest 100, Big Day Out or riding inflatable oversized Havianas on our beaches, to the community managers of some of our major media outlets it’s a headache as the public takes to their social networks to share their opinions on s
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Stuff and Junk · 4M ago

Facebook, Twitter, YouTube and Google + profile image specs

This could be the most frustrating time to set up social media accounts – Twitter is mid changeover to a new look, Facebook’s Timeline is ready to drop for brands any day now, YouTube just had a refresh and Google+ is new on the scene. So if you’re looking for profile image specs or background [...]
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Stuff and Junk · 4M ago

The fight against trolls and the bystander effect

Social media isn’t all lolcats and Farmville. On Wednesday a Melbourne teenager posted a suicide note on Tumblr and her followers sprung into action. Using their social media stalking powers for good, several Melbourne and Sydney based tweeps found links to other social accounts and therefore relati
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Stuff and Junk · 5M ago

ROI and social media smackdown

There’s been a rather heated debated about ROI and social media from Olivier Blanchard,  David Meerman Scott and Matt Ridings. I’ve used Storify for the highlights but here’s a few links that might get you inspired to jump into the debate. The points of view: Social Media ROI Hypocrisy  Social Media
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Stuff and Junk · 6M ago

The story of storytelling

The SBS catchphrase says it all, “6 billion stories and counting”. And with so many stories to tell there is no doubt that there are also billions of different ways to tell a story. I love this presentation about storytelling. It takes you through quotes from cinematic storytellers, philosphers, bra
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Stuff and Junk · 7M ago

Customer service in the cloud

I have an ongoing internal battle over the issue of influence. Whether it’s my hesitation about tools like Klout offering product sampling to influential audiences or my concern over customer service teams treating those with large social followings with preferential treatment, there seems to be som
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Stuff and Junk · 7M ago

Customer service and social media

I have an ongoing internal battle over the issue of influence. Whether it’s my hesitation about tools like Klout offering product sampling to influential audiences or my concern over customer service teams treating those with large social followings with preferential treatment, there seems to be som
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