An Attitude of Gratitude
Our fabulous clients. All the opportunities that have come our way and all those that are yet to come our way. Our editors: Penny and Michelle. WebProNews and Chris Crum’s wonderful expertise. Our cozy office. Our Bunn coffee maker that brews in three minutes or less–without it, we may

Alternatives to Guest Blogging
When you write a guest post for a blog with a loyal following, you’re tapping into a whole new market of potential key influencers. But there are other ways aside from guest blogging to expand your influence, increase exposure, and enhance credibility. A Giveaway: Giveaways are a popular way for bloggers to increase readership and encourage readers to interact. If you want to offer a giveaway on another blog, look for bloggers who have done giveaways in the past or who have a readership that would be interested in a giveaway. This way, you’re not wasting your time approaching bloggers who don’t and never will offer guest giveaways. When choosing

Michelle Salater to Host Free Telecall on Using Landing Pages to Increase Revenue
Join Michelle Salater on a free telecall Tuesday, December 8, 2009 (2-3 p.m. Eastern), as she interviews Larry Fiel, president of Precision Analytics Group, on The Secrets to Using Landing Pages to Engage Prospects, Increase Conversion, and Track Your Success. To register for this free call, click here.

10 Tips for Writing Effective Sales Letters
It’s the last stretch before the end of the year, and opportunities are flowing from every direction. This week has been awesome–so amazing that I’ve done the Happy Dance (this is where I stand in one place and do a funky jig) so many times that my hips ache. Tuesday was the final call of my first PR 2.0 bootcamp. I’m finalizing the next bootcamp (starting January 2010…stay tuned), and I’ve had the pleasure of speaking to many of you who took

Emerging Travel Company Sees Huge Success through Social Media Efforts
Though social media can be used to market your products and services, it’s most effective when used to market your brand–even before the products and services are ready. Adam Salomone, who has worked with social media at a small Boston-based publishing company for the past two years, is helping to develop an online travel venture that will offer reviews, tips, and information to travelers. While traditional media outreach will be a small part of the mix, Adam believes that the biggest opportunity is online, especially since travel offers many of its own robust online communities. Though the company has not yet launched, Adam has already begun marketing the brand with social m