NCA09: Globalization and PR
On the last day of the NCA conference I dragged my suitcase into one last session before heading to the airport, a panel discussion "exploring the relationship between globalization and public relations." The panel consisted of Nilanjana Bardhan, Southern Illinois University, Carbondale Robert Wakefield, Brigham Young University Kaustubh Nande, Ohio University Nancy Van Leuven, Bridgewater State College Debra Worley, Indiana State University Celia Kay Weaver, University of Waikato Nilanjana Bardhan suggested that a good definition of globalization views the world as an interlocking system rather tha

The Week's Best, 23 November 2009
From an H&K Executive: A One-Page Resume Is Best, Tiffany Gallicano  One Reason Not to Hate Twitter's New Retweet Function, Shannon Paul Sustainability: Are Consumers Buying It? (PDF), PriceWaterhouseCoopers (via Caroline Wilson)

NCA09: PR Lyceum on co-creational meaning
My favorite session at NCA was the PR Lyceum on co-creational meaning. Evidently it was a conference first, and I'm glad I got to be there, listening to some of the top scholars in our field -- both on the panel and in the audience -- debating the merits of this theoretical approach. The panel started with Maureen Taylor's three questions: is a new approach (paradigm, model or theory) needed in pu

NCA09: PR educators on teaching social media & public relations
This year I decided to attend the National Communication Association meeting for the first time. My first session of my first NCA conference turned out to be a great one, focusing on how social media can be incorporated into public relations classes. Here are brief summaries of the presentations.Tiffany Derville, University of Oregon, provided a "podcasting lesson" handout, which included what to do prior to the lesson, discussion questions, and an assignment with a grading matrix. She talked about how important it is to explain the rules of social media prior to setting th

The Week's Best, 16 November 2009
Teaching the Facebook Generation, Elaine Young (h/t @lizazzolino); Why Education Needs Social Media, Vanessa Miemis (via @jgombita); and PR Students Need to Learn Social Media Business Strategies, Sally Falkow Discovering Social Media i