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TechNetSource · 17h ago

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted by willcritchlow Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference ...
TechNetSource · 2d ago

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Posted by randfish Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of cl...
TechNetSource · 2d ago

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Posted by Jackie.Francis In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what ...
TechNetSource · 5d ago

The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

Posted by MiriamEllis It’s February, and we’ve all dipped our toes into the shallow end of the 2018 pool. Today, let’s dive into the deeper waters of the year ahead, with local search market...
TechNetSource · 6d ago

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Posted by Dr-Pete Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in th...
TechNetSource · 1W ago

Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Posted by randfish Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often ...
TechNetSource · 1W ago

Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

Posted by BritneyMuller Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice an...
TechNetSource · 1W ago

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of ...
TechNetSource · 1W ago

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

Posted by sergeystefoglo Every other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from...
TechNetSource · 2W ago

What Does It Mean to "Write for SEO" in 2018? – Whiteboard Friday

Posted by randfish “Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advic...