That Branding Thing
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| Blog Name: | That Branding Thing |
| Url: | http://www.ThatBrandingThing.com |
| Language: | unknown |
| Topics: | branding, ideation, brand strategy |
| Description: | The goal of That Branding Thing is to simplify, de-mystify and illuminate key branding concepts, while hopefully having a few laughs. |
| Popularity: | 3 Followers |
Blog Feed
The Long Haul
| After a recent presentation, an audience member asked for my opinion on the most common misconception about branding.It was an easy question to answer. It's the idea that branding is an initiative...more |
Why Should I Believe You?
| Why should I believe you?If you're not asking that question – from the standpoint of your consumers or clients, both current and prospective – you should be. And for a simple reason: They probably ...more |
A Tale of Two Airlines
| So I've got some time to kill here in the Charlotte airport. The Delta counter agent just refused to put me on an earlier flight back home, even though that flight had open seats. The reason? My...more |
Less Can Be More
| A young brand manager faces his vice-president of marketing, ready to present the first strategic plan he has ever created. He is nervous, but also confident in the fact that he has done a thoroug...more |
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