Social Media and The Reality of Control
Hokey dokey. Let’s talk for a minute about this whole “control” thing. We social media nerds are fond of talking about not “controlling” the message. And companies are freaking out about the idea of “losing control” of their brands and their stuff because the rolling tide that is the social media whateveritis is going to come and take that away fro

The Social Media Team Ebook
A while back, I wrote a series of posts about building and organizing a social media team. They were a popular bunch, and I was asked a few times to put them into an e-book. I’m finally getting around to that for you. Just click the image, and download the PDF. This isn’t a short read (about 30

Are We Really Just “Students”?
When I was in corporate America, I didn’t take on a new skill - say, direct mail fundraising - and say I was a “student” of fundraising. I was learning, but I was a professional. I was a professional honing a new skill, which - if we’re doing it right - we’re doing all the time. Yes? So, I’m a bit over the notion

Keep Your Eye on The Ball
Social tools - and the internet at large - give us unprecedented insight into the world around us in a way we’ve never had before. They also give us unlimited ability to pay far too much attention to what other people are doing, and formulate opinions, conjecture, assumptions and judgments about it. And waste a crapload of time analyzing ot