Change
I've made a huge decision. Only a few know about it so far, but it won't be long now before I broadcast my intentions out to the world. Life-changing choice.  A new path. A new opportunity to serve. I will keep you posted.  

The Jingle
A few months before I implemented the Honor Box, I had a patient come in desperately wanting chiropractic care.  When I explained my fees to her and her husband, I was made a counter offer. "Money is a little tight right now for us," the husband explained.  "Can we make a trade instead?  I'll compose and create a jingle package for you in exchange for you helping out my wife with chiropractic." A jingle?  What the heck would I do with a jingle?  Is this guy for real? I was, at the time, not spending a dime on advertising.  No radio.  No TV ads.  No wait, I think perhaps I was running a small ad in the PennySaver.  But that

Localization and Prevention
“Localization: the determination of the points at which functions or pathological conditions originate.” (pg. 207)                                                       --Lippincott’s New Medical Dictionary When a patient receives a migraine medication, like RELPAX or Imitrex, has the problem truly been localized?  Nope.  The drug is prescribed to cover up the pain, not to eliminate the cause of the headache

The Art of Dealing Drugs
Last year, pharmaceutical companies in the United States made $291 BILLION dollars. There are approximately 307,500,000 people in the United States-- which breaks down to $946.35 spent by every man, woman and child last year on prescription drugs. Incredible feat.  Especially when you take into account that these products cannot be purchased freely by the average consumer.  Each sale requires pre-approval by a licensed medical professional. Drug companies depend on doctors to dispense their medications.  Without the M