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Why Companies shouldn’t build Online Communities..
Forget about Communities.Don’t do it. Don’t even think about it. Oh I know that communities are all the rage currently – companies are falling over themselves to create, build and own their very own communities: Communities of Employees, Communities of Customers, Communities of Interest Groups, Communities, Communities, Communities….
But with all of these efforts out there, how many of them are yielding real tangible results for the sponsoring organization? It seems that the v
What in the Wide World is Web 3.0? – Let’s find out….
So it all started with a bit of a joke – I was chatting to moderator-extraordinaire @sourcePOV (Chris Jones’ alias on Twitter to the rest of you) at the end of a particularly well attended #smchat session to brainstorm some ideas for future chat topics (click here to find out more about #smchat). “Hey”, I said with tongue firmly in cheek, “we’ve been talking about social media and web 2.0 for some time now… aren’t we due another point release soon?”
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