The Conversations Around Us The Blog of Aleweb Social Marketing

Many authors I know struggle with what the next steps are after they’ve finished all the writing work. They search the internet and book stores for “how to” guides to get them started with marketing and promotion, but many of the ones that are available either are incomplete or lack the level of det

A friend asked recently: My boss is interested in generating interest via twitter. I’ve “searched” his name and character’s name and “followed” people who are tweeting good stuff about him. How do you get people to follow you? How do you become “someone” on twitter? Thanks for any help you can offer

One of the greatest thrills of a reader’s experience is when they can have a favorite author autograph one of their books. As a collector of signed, first editions, that’s always been one of my biggest hesitations in adopting the eBook experience. What if I fall in love with a book and have a chance

Publicists will tell you that if you want to gain visibility for your brand, you should tie it into relevant current events. Make your message timely by clarifying its connection to news-worthy topics. It’s the only real way to get the media’s attention. However, in Scott Goodson’s book Uprising: Ho

As many of my regular readers know, I am completely in favor of reusing good content in new and existing ways to increase the visibility of that content on the Web. If you’ve been reading me for some time now, you’ll also know that I believe in being a Go Giver. I don’t mean to [...]

I had the pleasure of being invited recently to write a guest blog post on leadership for SmartBrief’s SmartBlog on Leadership. I decided to share a bit about a recent experience I had, and to answer the question “what happens when you get 21 leaders together to work on a project?” I’ve had the plea

Today I sent the following e-mail to my Facebook clients. But I wanted to make sure that you got it too! ____________________________________________________ I wanted to make sure that you’d heard that the new Facebook Timeline format is now available for pages. The current projection is that all pa

Here we are, and another February 14th has rolled around the calendar. This time last year, I’d been contentedly single for 12 years, raising my two kids, and growing my business. A few short months later, my world turned upside down when “I met someone.” Ah, the drama of those words… I can still re

We’ve all heard the saying that a picture’s worth a thousand words, right? Why is that? There’s just something visually engaging about an image that makes people want to interact with it. Bloggers know to add an image or video to their posts to increase engagement. Facebookers know that posts with i

If you’ve been blogging for some time now, you may be struggling to find new and unique ways to extend your influence and grow your audience. As part of my marketing strategy for this year, I decided that I was going to make more of an effort to “be found” by larger blogging sites, like [...]