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The Customer-Centric Sales & Marketing Executive

 

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Blog Name: The Customer-Centric Sales & Marketing Executive
Url: http://www.alansee.com/
Language: English
Topics: Marketing Strategy, Sales Management, Business Leadership
Description: B2B marketing as it relates to complex solutions and consultative sales processes presents unique challenges when compared to typical B2C environments. Reaching busy executives, establishing credibility and building trust is just the beginning. The Customer-Centric SME understands that when sales processes and marketing strategies are integrated, a sustainable competitive advantage is created.
Popularity: 11 Followers

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Social Networking Platforms are Valuable Listening Posts
I was in Junior High School during the early 1970s recession and I can still remember my parent’s struggle to keep our small family business from closing. In the late 70s I enrolled in college and completed my undergraduate degree just in time to enter the job market during the recession of the early 1980s. According to a study by Yale University’s Lisa Kahn, college graduates who entered the job market during that time period made significantly less money for at least a decade, compared with those who graduated in more prosperous times. I’m really not complaining, although I will add that I went back to school and completed my MBA just in time for the 1987 stock market cra
Will Social Media become the Primary Line of Communication?
It’s not just a cliché; when people get lost, they really do tend to walk in circles. According to research by psychologist Jan Souman; only when the sun or moon was visible as a reference could the subjects walk in a straight line. Otherwise, they often traced circles without ever realizing it. Reference points are a good thing because humans are perhaps the greatest wanders on the planet. From below sea level at Death Valley to Mount Everest, the highest point on earth, it seems we have a basic compulsion to see what’s over the hill. Or under the hill as was the case with two young girls in South Australia. Walking through storm drains is known as “urban explo

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