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The Decision Tree · 5M ago

Finding the upside of failed clinical trials

Forbes reported that Astra Zeneca sponsored a drug trial where their lipid-lowering drug, Crestor, went head-to-head with Pfizer’s Lipitor, a strange battle from the start since many considered Lipitor the underdog in the battle. But the results showed no difference in outcome, which for this study
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The Decision Tree · 7M ago

Miracle berries: the artificial sweetener that never was

The small, red berries of the _Richadella dulcifica_ plant are not very sweet. In fact, miraculin, the main chemical found in the berry’s flesh tastes like, well, nothing. But after eating these berries, people’s taste buds embark on an hour-long wild ride, so that any sour foods they eat — even lem
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The Decision Tree · 7M ago

The incredibly shrinking sensor

Even if you only got a whiff of the product demo sessions at the Health 2.0 Conference in San Francisco this week, you noticed: sensors are getting smaller, cheaper, and more closely integrated into tools we already use. Consider Pulse Sensor, a dime-sized device that uses a beam of light to measure
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The Decision Tree · 8M ago

Sharing data on social media

People use Facebook, Twitter, or other social media sites as channels for self-expression. But whether updating or uploading, people are telling their social stories with only two tools: text and images. But what if social media wasn’t confined to words and pictures, but instead, allowed users to up
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The Decision Tree · 8M ago

Storm Surge

The idea that climate change is linked to the spread of a disease is not new. Some bacteria and viruses, after all, piggyback on an animal or insect, and the infectious advance depends on the host’s reaction to climbing temperatures. Consider dengue, a disease once anchored to tropical climates by i
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The Decision Tree · 8M ago

The value of the meet-up

The brilliance of Wikipedia is that anyone, at any time, can contribute to the project, and in doing so, the collective knowledge of the world’s largest encyclopedia keeps improving and expanding. In last week’s issue of The New Yorker, Lauren Collins brought up an interesting point about Wikipedia
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The Decision Tree · 9M ago

That little bit of exercise

Read the post here.
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The Decision Tree · 9M ago

Madness and greatness

Read the post here.
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The Decision Tree · 9M ago

Infographic on deadly disease

*Note: I’ve been using Google+ for a few weeks now, mostly as an intermediary between sharing a link on Twitter and writing a blog post. For the time being, I’m going to repost the content that generated a lot of interest. -BJM GOOD has an interesting infographic on deadly disease outbreaks througho
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The Decision Tree · 11M ago

Meet the Feedback Loop

About a year ago, right after The Decision Tree book came out, I realized that a concept I touched on in the book had far larger potential. The Feedback Loop, it struck me, had potential as a framework for improving human behavior throughout our lives. Indeed, feedback loops could be put into action
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