“Operation Home for the Holidays” Party Raised $12,000+ And Is Still Going!
In October, CT Governor Jodi M. Rell announced the “Operation Home for the Holidays” initiative to raise money for 700 CT National Guard troops who are being deployed in January 2010 to Afghanistan. The troops will be stationed in Wisconsin and Indiana until their deployment and, while they will have a holiday break, there are no funds to get them home to Connecticut to spend time with their families. On November 14, 2009, Lisa Davenport’s Hom

Malt-O-Meal sets a high bar for social media and social responsibility
It’s pretty clear that social media is becoming an accepted method for raising money and support for cause-related organizations. Sara Lee is doing it today with their National Sandwich Day promotion that uses Facebook and Twitter to raise money for Share Our Strength.

Customer Service Contenders: Dimdim vs. EventBrite
I nearly fall off my chair when I have a bad customer service experience. It seems reprehensible that in the age of Zappos, JetBlue, Apple and even old schoolers like L.L. Bean leading the customer service charge that being treated bad for no reason exists at all. This week, I had to contact two companies for very different purposes but the customer service inquiries were similar. I needed help and I needed it fast. The experiences were night and day. The companies,

Turning Marketers into Social Media Champs for Nonprofits in Connecticut
Yesterday Fathom and CT Nonprofits kicked off our “Social Media Champs” certificate series for nonprofit Marketers. We have a really interesting mix in the class with organizations focused on a variety of areas in health, hunger, education, community, youth and rehabilitation. We’ve structured the sessions so that we have one class per month. Our next class is in November and then our final class is in December. We promoted the class to people who are already using social networking platforms (Facebook, etc.) because we didn’t want to spend time in the class answering the “why” question. If we have to convince you to connect online with your aud

THE BIG ZINGER!
Headline from the Sun Observation. One of the side benefits of being an active twitter user is that if forces you to trim down your ideas to the bare essentials and still build impact into a short phrase. With all of us facing information overload, having headlines disseminated into digestible chunks has its merits. Like a nod to the news industry, with a big fat block-type Zinger! Def: Zinger, A surp