Giving Thanks
I know I have said it a million times in speeches, articles and in person but telling someone thanks is one of the best things that you can ever do for your email campaigns. Now I don’t mean just at the sign up, like “Thanks for signing up for OUR email newsletter” but really saying thank you and giving them something use, do or enjoy. I wanted to point out a few recent favorite examples to give you a better idea of a retailer that is excelling at not only saying thank you but showing it as well.

4 Days – 68 Emails – The Rush is On
Well to start out I expected more than 100 plus emails to hit my inbox over the long holiday weekend. Now I was not disapointed that the final tally was only 68 emails. What did surprise me was some of the brands that got into the Thanksgiving/Black Friday holiday rush that I would not have expected. Typically I would expect to see etailers hitting me up hard. But getting emails from Oracle, Southwest Airlines, MINI, Dominos and the Bellagio were surprises. Now they were all clever and were on point about the holiday shopping weekend, but not ones that I would have thought would be fighting for my dollars and time during this packed holiday email weekend. But was it bad? Ab

2009 Trends in Online Marketing – Take the Survey and Win
Complete our survey on “2009 Trends in Online Marketing” and enter to win a Flip UltraTM Camcorder or one of several Retail Gift Cards! Take the survey >> We launched a new survey today in partnership with E-Marketing and Commerce – 2009 Trends in Online Marketing. We are setting out to get some d

Co-opting Your Holiday Emails
I have long been a subscriber to Dell emails. Not sure exactly why as I am an Apple user, but I assume it is for market intelligence with some of the clients I work with. This past week as I as scanning my inbox I found it a little surprising as a I scrolled down to the bottom of the Dell emails and found offers for things having nothing to do with Dell or computers. What I

What a Difference a Month Makes
There have been some great email makeovers recently. They always grab my attention as I think we become so conditioned to emails that rarely adapt or change that we actually turn our response mechanisms off to them. So some new creative takes me by surprise in a good way. I wanted to share the changes that Hotel Indigo recently took and talk through how they might help them drive more conversion. The prior emails were always fun and focus on a Haiku but the real estate was poorly