The Event Marketing Insider
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Nothing Succeeds Like Success
| I recently had the opportunity to observe the development and execution of a successful event (yes, there are still successful events to be held!), the Econsultancy Peer Summit. Held in New York Ci...more |
What's the (Price) Point?
| I don’t usually ask questions that I don’t know the answer to but in this I case will. Because, frankly, I would argue that the events industry as a whole does not have a firm sense of what the opt...more |
Getting Existential: What is an Event?
| As event leaders and marketers plan into 2010 (and beyond), and given the challenges the economy continues to place on the industry, it is valuable to re-visit what we are talking about when we dis...more |
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