The Essential Social Media Bookshelf

Look Who Got Their Hands On Social Media

Think Twice, Post Once

Crowdsourcing your Social Media Strategy
Austin, Texas, based company Genesis Today a company that provides nutritional drinks has partnered with Collective Bias a crowdsourcing/conversation starting agency that describes itself as the conjunction of Social Media and Shopper Marketing. The product of this partnership is a competition

Why You Will Want To Bump Into Things Soon
If you are a regular reader of this blog you will know I am no fan of Apple products, in particular the iPhone. It has more shortcomings than I want to go into here for me to consider it a serious tool which is what I use my phone for.  However, there is one thing I do admire about it, the apps that others are building for it. For the most part I view a lot of them as simply toys. From what I have seen there are a lot of apps that are simply one use wonders. However, there are some exce

Do Social Media “Gurus” wear blinkers?
I wrote a post about journalism yesterday and why we need journalists. One of the things that interested me was the comments I received about it, both on the post and in places like Twitter. People were amazed that someone who actively promotes Social Media and makes a living from it would not take the position that Social Media is the future and we no longer need News media in

News Reporting – Why We Need Journalists
I recently attended a guest lecture by Dan Rather at the University of Texas, Austin on the Crisis of American Journalism and Why We Should Care. I wanted to attend for a variety of reasons not least of which was to hear what such a notable journalist had to say about the crisis faced by the news media industry and what he thought could be done about it. I also wanted to hear his views on New Media and its impact on that decline. He made some extremely, in my opinion, valid p

How To: Measure Social Media Conversations
Social Media, like so many other marketing activities is often criticized for its lack of real measures. “How do I know its working?”, “How do I measure ROI?” good questions to ask of any program, but with Social Media being so new to so many, how to measure ROI is still open for debate. One area that can be measured and tracked over time and therefore show results is conversation. There are some great tools out there that will hel