The Essential Social Media Bookshelf

Look Who Got Their Hands On Social Media

Think Twice, Post Once

What’s Behind Bump – CEO David Lieb Talks
A few weeks ago I wrote about the one iPhone application that I believe to be something that is not only useful but that has the ability to jump from being just an iPhone curiosity to the wider world and have a real impact. The application is Bump from Bumptechnologies. David Lieb, CEO of BumpTechnologies kin

Why Succession Planning is Important in Social Media
Succession planning is a term perhaps more familiar to royal families, heads of state and top level executives. However, it is something that should be very familiar to who anyone that has oversight for an organizations Social Media effort. In recent years there have been a few high profile Social Media “faces” moving from one company to another or going out on their own – whether it is Robert Scoble leaving Microsoft, Chris Brogan branching out from Cross Tec

Crowdsourcing your Social Media Strategy
Austin, Texas, based company Genesis Today a company that provides nutritional drinks has partnered with Collective Bias a crowdsourcing/conversation starting agency that describes itself as the conjunction of Social Media and Shopper Marketing. The product of this partnership is a competition

Why You Will Want To Bump Into Things Soon
If you are a regular reader of this blog you will know I am no fan of Apple products, in particular the iPhone. It has more shortcomings than I want to go into here for me to consider it a serious tool which is what I use my phone for.  However, there is one thing I do admire about it, the apps that others are building for it. For the most part I view a lot of them as simply toys. From what I have seen there are a lot of apps that are simply one use wonders. However, there are some exce

Do Social Media “Gurus” wear blinkers?
I wrote a post about journalism yesterday and why we need journalists. One of the things that interested me was the comments I received about it, both on the post and in places like Twitter. People were amazed that someone who actively promotes Social Media and makes a living from it would not take the position that Social Media is the future and we no longer need News media in