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The Lipstick Economy · 4d ago

Marketing to Smartphone Women: M is for Mobile Coupons!

The old saw "Shop 'til you drop" may have to be modified to "Shop 'til you drop your phone". According to a Harris Interactive survey done for CouponCabin of over 3300 U.S. adults, 40% of smartphone owners have redeemed a coupon on their mobile device.
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The Lipstick Economy · 1w ago

Yes, we all acknowledge that

Yes, we all acknowledge that Facebook may be entering a plateau, and it may need to re-energize itself. But let's be real, women still have a love, and sometimes hate relationship with Facebook. Facebook is the most popular social network in every country of the world, with the exceptions of China
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The Lipstick Economy · 1w ago

Marketing to Women: To Be Fair to Facebook

Yes, we all acknowledge that Facebook may be entering a plateau, and it may need to re-energize itself. But let's be real, women still have a love, and sometimes hate relationship with Facebook. Facebook is the most popular social network in every country of the world, with the exceptions of China
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The Lipstick Economy · 1W ago

Marketing to Women: Is Facebook a Fad?

Some 900 million people worldwide use Facebook. Yet, according to a new Associated Press/CNBC poll, half of Americans think Facebook is a fad. And as a corollary to the IPO, half also say the social network's expected asking price is too high. Currently, some 40% of all Americans go online on Fac
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The Lipstick Economy · 1W ago

Marketing to Digital Moms: 72.5% on Facebook

Can you hear them tapping away on their smartphones, laptops and tablets? American moms are on social media all the time with three out of four moms visiting Facebook during March 2012, according to Nielsen. And those moms are very "likeable" - seems moms are 38 percent more likely to follow/like
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The Lipstick Economy · 2W ago

Marketing to Women on Smartphones: That’s 50.9% of us!

Smartphones have crossed the tipping point. According to Nielsen, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. And of course women over index the national stat - 50.9 percent of female mobile subscribers carried smartphones in March 2012,
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The Lipstick Economy · 3W ago

Marketing for Moms: Mother’s Day Is the Second Most Popular Gifting Holiday

You can be late with our birthday present, but don't fool around on Mother's Day. Research from Unity Marketing shows that Mother's Day is ranked the second most popular gifting holiday after Christmas. It's estimated that consumers will be spending $18.6 billion for someone special on Mother’s Da
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The Lipstick Economy · 1M ago

Marketing Healthcare to Women: What Does Patient Satisfaction Mean?

Hospitals are going to have to realize they are in the hospitality business. And the things consumers value in hospitality are going to have to invade the hospital. Things like "Ladies and gentlemen serving ladies and gentlemen" will help hospitals begin to score higher in patient satisfaction. 
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The Lipstick Economy · 1M ago

Marketing to Women: Healthcare Missing Out on Social Media

In the South, we would say that healthcare organizations are taking their sweet time in the adoption of social media, while community sites like Caring Bridge, Daily Strength and Baby Center have become vital platforms for healthcare conversations. Healthcare organizations are lagging in social med
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